Make a captivating splash page that makes walking tours shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your walking tours.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your splash page for walking tours with Instapage

Creating a captivating splash page for walking tours can significantly enhance your marketing efforts, and Instapage offers the tools you need to do just that. Our flexible platform allows marketers in the business services, tech, and education sectors to quickly design stunning landing pages that attract and convert customers. With over 100 conversion-focused layouts and the ability to dynamically personalize content, you can deliver a unique experience that builds brand trust and customer loyalty.

Step 1: Understand your audience

Before creating your splash page, it's crucial to have a clear understanding of your target audience. Identify their needs, preferences, and behaviors, especially those who are interested in walking tours. This foundational step sets the stage for crafting content that resonates.

  1. Research demographics: Know who is visiting your site and adjust your messaging accordingly.
  2. Analyze behaviors: Utilize data tools to understand how users interact with your content.
  3. Segment audiences: Create variations of your splash page for different audience groups to enhance relevancy.

Step 2: Choose a layout

Once you have a detailed understanding of your audience, select a layout that best showcases your walking tours. Instapage provides a variety of templates that prioritize conversions and are easily customizable.

  1. Select a conversion-focused template: Choose a design that highlights your tours' key features.
  2. Customize colors and fonts: Align the aesthetics with your brand for a professional look.
  3. Incorporate vivid imagery: Use high-quality photos to draw visitors and entice them to book a tour.

Step 3: Add persuasive content

Your splash page content should engage and persuade visitors to take action. Focus on crafting headlines and descriptions that highlight your unique selling propositions.

  1. Compelling headlines: Create attention-grabbing headlines that emphasize the value of your walking tours.
  2. Clear calls-to-action: Ensure your CTAs stand out and prompt users to book a tour or sign up for more information.
  3. Use testimonials: Incorporate customer reviews to enhance credibility and build trust.

Once you have followed these steps, publish your splash page and monitor its performance using Instapage's analytics dashboard. This will provide insights into how to optimize your page and increase conversions.

In conclusion, an effective splash page for walking tours can significantly impact your marketing success. By understanding your audience, choosing the right layout, and adding persuasive content, you set yourself up for increased conversions and customer engagement.

Ready to create your splash page for walking tours with Instapage? Start your free trial today and discover how our platform can help you achieve your marketing goals.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your splash page for walking tours in action

See how to create your splash page for walking tours in action

A splash page aims to enhance user experience by presenting essential information upfront, often functioning as a welcome screen or teaser for the website. It serves multiple purposes, such as providing age disclaimers on alcohol brand sites, prompting language selection, informing users about bandwidth options, or notifying about sound features. Additionally, splash pages can engage visitors by promoting contests, giveaways, and event invitations, fulfilling various marketing objectives. Key elements for an effective splash page include a clear, digestible message, which could involve details about new products or encouraging sharing of the website among users. Overall, splash pages play a versatile role in guiding and informing website visitors.

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