Make a visually-stunning splash page designed for pool stores

Reduce costs, grow conversions, and deliver relevant experiences for pool stores with Instapage.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lemonade Stand scales output by streamlining efficiency with Instapage
Boost results through landing page optimization
Lemonade Stand scales output by streamlining efficiency with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Improve alignment across your creative team sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your splash page for pool stores: A comprehensive guide

Building a successful splash page for your pool store can significantly enhance your marketing strategy. Instapage offers a robust platform that enables marketers to craft landing pages with ease, ensuring that your business stands out. By leveraging over 100 pre-designed layouts and customization tools, you can create a page that not only attracts attention but also drives conversions.

Why a landing page is essential for pool stores

A dedicated landing page serves as a powerful tool for converting visitors into customers. Here’s why you need one:

  1. Focused messaging: Tailor your content to address specific customer needs related to pool supplies and services.
  2. Improved conversions: A well-optimized landing page can significantly increase your conversion rates through targeted calls-to-action.
  3. Brand trust: Professional and relevant landing pages enhance customer trust in your brand, ultimately leading to loyalty.

Step 1: Selecting the right layout

Begin by choosing a layout that aligns with your marketing goals. Consider the following elements in your choice:

  1. Visual appeal: Opt for designs that are visually attractive and represent your pool store's branding effectively.
  2. Mobile responsiveness: Ensure that your selected layout is optimized for mobile devices, as many users will access your page via smartphones.
  3. User experience: Consider layouts that facilitate easy navigation and quick access to essential information.

Step 2: Utilizing Instablocks for customization

Instablocks allow you to customize your landing pages without needing coding skills. Here are practical uses:

  1. Dynamic text replacement: Personalize the content based on visitor demographics to enhance relevance.
  2. AdMap integration: Synchronize your ads with dedicated landing pages tailored to specific campaigns, maximizing impact.
  3. Performance tracking: Utilize Instapage’s analytics dashboard to monitor and iterate on the elements that drive engagement.

Step 3: Testing and optimizing for better results

A/B testing is crucial for optimizing your splash page. Follow these steps:

  1. Create variations: Test different headlines, visuals, and call-to-action placements to see what resonates best with your audience.
  2. Analyze heatmaps: Use heatmaps to understand user behavior on your page and identify areas for improvement.
  3. Iterate based on data: Continuously refine your page based on the insights gained from tests and analytics.

Creating a successful splash page requires a thoughtful approach, incorporating design, messaging, and optimization strategies.

Now that you're equipped with the knowledge to create your splash page for pool stores, it's time to start building. Use Instapage to bring your vision to life and watch your conversions soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to create your splash page for pool stores in action

See how to create your splash page for pool stores in action

Pools are a significant investment for homeowners, often seen as costly. However, the enjoyment and benefits they provide can offset these expenses. The quality and longevity of a pool largely depend on its initial construction. Many issues that arise 10 to 15 years after building often stem from structural failures due to poor construction practices. Therefore, it's crucial to choose a quality builder who uses the right materials and has the appropriate experience for pool construction. Companies like Marriott and Starwood typically conduct thorough checklists before contracting companies like Vivo Pool to manage their pool experiences, ensuring that high standards are upheld.

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