Make your tailored splash page for Masons

Empower Masons with Instapage to deliver impactful splash page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Boost results through landing page optimization
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Improve alignment across your creative team sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your splash page for Masons using Instapage

Creating a compelling splash page for Masons is crucial for capturing visitor attention and converting leads. Instapage offers a powerful platform with over 100 customizable templates tailored to empower marketers to enhance conversion rates and build trust. Utilizing features like dynamic text replacement and real-time collaboration, marketers can craft unique landing experiences that resonate with their audience.

Understanding your audience

The first step in creating a successful splash page is to understand the needs and behavior of your target audience. The Mason community values quality, craftsmanship, and trustworthiness. Your landing page should reflect these values by using appropriate imagery, text, and strategic layout.

  1. Use relevant imagery: Incorporate high-resolution images that depict Masons or masonry work to create a visual connection.
  2. Craft focused messaging: Highlight key services or products with clear, concise copy directed towards the Mason community.
  3. Include testimonials: Showcasing successful projects or client experiences can significantly increase trust and credibility.

Designing your landing page

Once you have a thorough understanding of your audience, it's time to leverage Instapage's features for designing the splash page. The platform allows you to create visually stunning landing pages without any coding knowledge.

  1. Choose a template: Start with one of the 100+ conversion-focused templates that best fits your needs.
  2. Customize with Instablocks: Use reusable design elements called Instablocks for quick adaptations across your pages.
  3. Optimize your layout: Arrange key information above the fold, ensuring critical messages capture immediate interest.

Optimizing for conversions

Optimization is critical to boost conversion rates. Instapage offers built-in A/B testing and heatmaps to refine your landing page continuously.

  1. Conduct A/B tests: Experiment with different headlines and call-to-action buttons to determine what resonates best with your audience.
  2. Analyze heatmaps: Utilize heatmaps to understand user engagement on your page and make necessary adjustments to your layout.
  3. Utilize an analytics dashboard: Track performance metrics, noting traffic sources and engagement rates to guide future updates.

By following these steps and utilizing Instapage, you can create a highly effective splash page for Masons that not only attracts visitors but also converts them into loyal customers.

The journey starts with a well-designed landing page tailored for your audience, ensuring that your messaging, design, and optimization strategies work harmoniously to drive results.

Ready to maximize your marketing efforts? Sign up with Instapage today and start creating landing pages that truly reflect your brand's voice and vision.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to create your splash page for masons in action

See how to create your splash page for masons in action

This tutorial demonstrates how to set up your homepage similar to the Gracey grill style, specifically utilizing a masonry layout akin to Pinterest. The presenter starts by creating a test page and revealing its default appearance, which includes a sidebar and comments. The initial step involves removing the sidebar by selecting the option to not display it and updating the page. Following the refresh, the page appears full width without the sidebar. The next task is to eliminate the comments section. Users are instructed to locate the discussion meta box; if it's not visible, they should enable it via screen options. Once accessible, they can uncheck the comment input fields, update the settings, and refresh the page, resulting in a cleaner layout without distractions.

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