Make your tailored splash page for Marketing managers

Empower Marketing managers with Instapage to deliver impactful splash page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lemonade Stand scales output by streamlining efficiency with Instapage
Boost results through landing page optimization
Lemonade Stand scales output by streamlining efficiency with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Improve alignment across your creative team sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your splash page for marketing managers with Instapage

Creating a compelling splash page is crucial for marketing managers aiming to maximize conversions and build brand trust. With Instapage, marketers have access to over 100 conversion-focused layouts and easy-to-use Instablocks, allowing for quick landing page creation without the need for coding or developer intervention. This guide will walk you through the essential steps to effectively create your splash page that resonates with your target audience, ensuring higher engagement and conversion rates.

Step 1: Define Your Goals

To create an effective splash page, start by clearly defining your marketing goals. Knowing what you want to achieve helps tailor your message and design. Ask yourself these critical questions: Who is your target audience? What action do you want them to take?

  1. Identify objectives: Understand if your goal is lead generation, product sales, or brand awareness.
  2. Understand your audience: Tailor your messaging and design to resonate with your specific demographic.
  3. Set measurable KPIs: Define metrics such as click-through rates and conversion rates to evaluate success.

Step 2: Choose a Template and Customize

Choosing the right template is essential for visually appealing splash pages. Instapage offers an extensive library, and customization options ensure your page aligns with your branding.

  1. Select a conversion-driven template: Pick one that aligns with your goals to maximize impact.
  2. Customize visuals: Adjust colors, fonts, and images to be consistent with your brand identity.
  3. Incorporate dynamic text replacement: Personalize content on the splash page for different audience segments.

Step 3: Optimize for Performance

Optimization is key to enhancing your splash page's performance and maximizing conversions. Utilize built-in tools within Instapage for better results.

  1. Conduct A/B tests: Test different variations of your splash page to determine the best-performing elements.
  2. Analyze heatmaps: Understand where users click and how they interact with your page on an analytical dashboard.
  3. Track performance metrics: Use Instapage's analytics to assess which elements drive conversions.

Following these steps ensures that you create a splash page tailored to your goals and audience, significantly enhancing overall performance.

For marketing managers in sectors like tech, education, or finance, Instapage provides the flexibility and tools essential for creating effective landing pages quickly.

Start creating your splash page today and experience how Instapage can elevate your marketing efforts! Sign-up now to benefit from our customization and optimization features.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your splash page for marketing managers in action

See how to create your splash page for marketing managers in action

A splash page serves as an introductory page that precedes the main home page of a website. Its primary purpose is to captivate and impress visitors without offering any navigation options. This type of page is particularly beneficial for web designers or photographers aiming to immediately engage visitors with their work. It may also be used to compel users to register or log in, or to promote a new product or special offer. In essence, the concept of a splash page centers around creating a striking first impression and directing visitors towards particular actions, enhancing initial user engagement before they access the broader content of the site.

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