Make your tailored splash page for Major gifts officers

7 steps to start a major gift program Determine what major gifts look like for your organization. Assign major giving team members. Identify major gift prospects. Cultivate major gifts. Ask for major gifts. Thank major donors. Review major gift results.

7 steps to start a major gift program Determine what major gifts look like for your organization. Assign major giving team members. Identify major gift prospects. Cultivate major gifts. Ask for major gifts. Thank major donors. Review major gift results.

Lets go! Identification. Identification is the process of finding potential major gift donors. Qualification. Step two of five is qualification, which means figuring out who your best prospects are for major gifts and then sorting them ingly. Cultivation. Solicitation. Stewardship.

It depends on the size of the major gift and your prospects trust in your nonprofit. A $200 major gift will take you 1 to 2 meetings and a month at most. But if it is $2000, its going to take a lot more convincing, follow-up, and sometimes, as long as 3-5 months.

The length of time depends on the level of trust the donor has with the organization. If you have a strong institution with an established brand and relationship with potential donors, and good gift officer, the timeline might be around 18 months with 6 moves.

Create a list of all donors and donations from the past year, with the largest gifts at the top. Take the average of the top three or top five largest gifts youve received in the past year. This average gives your major gift threshold, a cut-off point to help you identify your major donors contributions.

8 major gift solicitation tips Build a rapport. Position fundraising as an inspiring investment for a positive change. Share an emotionally compelling story that aligns with your mission. Show that you care about your donors by showing whats in it for them. Ask for a specific amount or gift. Deal with objections.

To identify prospective major donors, follow these steps: Appoint a major gifts officer. Use wealth screening to find data about prospective major donors. Conduct prospect research to qualify and supplement prospect data. Leverage your board of directors connections. Consider working with an outside expert.

Any nonprofit can start a major gifts program no fixed amount determines what a major gift is to any one organization. It boils down to the impact of the gift on a nonprofits needs. Some consider gifts over $100,000 to be major, while smaller nonprofits may consider $1,000 to be a major contribution.

So, you should be ready (or almost ready) to ask your major gifts prospects for a gift. Before you know it, it will be the end of the year, so you need to ask sooner, not later. Some people wont be available to meet right away, so begin scheduling your meetings now. Fall is the perfect time to make the ask.