Make your personalized splash page for energy companies

Deliver personalized experiences with splash page that build brand trust for energy companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your splash page for energy companies: A step-by-step guide

Creating an effective splash page for energy companies is crucial to attract and convert visitors. Instapage offers a powerful platform that lets marketers build high-quality landing pages without needing extensive coding skills. With over 100 conversion-focused layouts and easy customization options, you can deliver a tailored experience that resonates with your audience in the energy sector.

Step 1: Define Your Target Audience

Understanding your target audience is the first and most vital step in developing your splash page. For the energy sector, your audience may include residential, commercial, and industrial users. Consider their needs, preferences, and pain points.

  1. Identify your audience segments: List specific groups such as homeowners, businesses, and industry professionals that could benefit from your energy services.
  2. Conduct surveys: Gather insights about what your audience values in energy solutions, such as reliability and environmental impact.
  3. Create personas: Develop detailed personas for each audience segment to tailor content effectively.

Step 2: Choose the Right Template

The right design can significantly impact conversion rates. Instapage allows users to select from 100+ layouts specifically designed for effective landing pages. An optimized splash page template can enhance user engagement and trust.

  1. Select conversion-oriented designs: Choose templates that prioritize essential elements like calls-to-action (CTAs).
  2. Utilize Instablocks: Use pre-built sections for speed and consistency, allowing for customizability without sacrificing quality.
  3. Design mobile-friendly layouts: Ensure your page looks great on all devices, as many users access content via mobile.

Step 3: Implement Personalization Features

Personalization is key to maximizing engagement on your splash page. Use Instapage’s dynamic text replacement and AdMaps to create tailored content that appeals to each audience segment.

  1. Dynamic content delivery: Show content that resonates with your audience’s needs, adjusting text based on user data.
  2. AdMaps for targeted messaging: Align specific ads directly with corresponding landing pages for a consistent user journey.
  3. Track audience metrics: Leverage data tools to assess how different audience segments interact with your content, enabling further adjustments.

In conclusion, Revamping your splash page using Instapage can lead to significant reductions in marketing costs while enhancing conversion rates for energy companies. By understanding your audience, choosing effective templates, and utilizing personalization features, you can create a compelling landing page that drives results.

Ready to get started? Begin crafting your ideal splash page with Instapage today, and watch your conversion rates soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to create your splash page for energy companies in action

See how to create your splash page for energy companies in action

Driving traffic to your website is ineffective if visitors leave quickly without engaging. Most websites struggle to retain visitors, with statistics indicating that 95 to 98 percent of first-time visitors do not return. This suggests that for every 100 visitors, only a small fraction will stick around to engage with the content. This video tutorial aims to guide you in creating a high-converting landing page that not only captures attention but also retains visitors. It promises to provide insights into building a visually appealing and functional landing page in just a few minutes. Additionally, the video will include an exact template to facilitate the creation process.

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