Make a captivating splash page that makes e-commerce platforms shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your e-commerce platforms.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Eurosport Gets a 30% uplift with Instapage personalization
Boost results through landing page optimization
Eurosport Gets a 30% uplift with Instapage personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Improve alignment across your creative team sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Creating high-converting splash pages for your e-commerce platform

Crafting an impactful splash page is essential for e-commerce success. Instapage lets marketers build landing pages rapidly, ensuring they resonate with target audiences across various sectors, including business services, marketing, tech/SaaS, and more. A seamless splash page can significantly enhance brand trust and customer loyalty while driving conversions.

Step 1: Choose the right template

Begin by selecting a template that aligns with your goals. Instapage offers a library filled with over 100 conversion-focused layouts, allowing you to customize the aesthetics and functionality without needing developer skills.

  1. Diverse options: Pick from various designs that suit different campaigns.
  2. Customization ease: Edit colors, fonts, and images to match your brand.
  3. Mobile responsiveness: Ensure your splash page looks great on all devices.

Step 2: Optimize for user experience

User experience is paramount. Utilize Instapage’s built-in experimentation features to analyze on-page behavior through heatmaps and A/B testing. This iterative process helps you enhance layout and content for improved engagement.

  1. Heatmaps: Visualize how users interact with your page to improve layout.
  2. A/B testing: Test different page versions to discover which converts best.
  3. Analytics dashboard: Monitor performance metrics to guide future tweaks.

Step 3: Personalize your content

Deliver tailored experiences by leveraging Instapage's dynamic text replacement and AdMaps. This enables you to align specific ads with unique pages, refining your approach based on audience segments.

  1. Dynamic text replacement: Automatically adjust messaging based on visitor data.
  2. AdMaps: Ensure ad relevance by linking specific campaigns to corresponding landing pages.
  3. Audience tracking: Analyze performance metrics at the audience level for targeted optimization.

By following these steps, you can create a compelling and effective splash page that captures the essence of your brand and drives customer actions.

Ready to elevate your marketing game? Start building your splash page with Instapage to experience seamless page creation and optimization.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your splash page for e-commerce platforms in action

See how to create your splash page for e-commerce platforms in action

Creating the perfect landing page can be time-consuming. Here are four straightforward and free landing page builders to streamline the process. In fourth place is Taplink, which allows the addition of multiple buttons for a clean layout. Third is Systeme.io, ideal for beginners interested in email marketing. Second is Card.com, which enables the creation of responsive and effective one-page landing pages. Topping the list at number one are Google Sites and Medium.com, as these links are widely accepted. Additionally, there are more landing page builders available for varied needs and preferences.

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