Make your tailored splash page for Account coordinators

High-converting landing pages use a combination of optimized and personalized elements, such as a benefit-driven headline, value proposition-focused copy, relevant media, social proof, and a conversion-worthy CTA offer to persuade visitors to opt-in. An ineffective landing page is a page that does the opposite.

Components of a Landing Page A hero image or video. The benefits of your offering. Some form of social proof. A single conversion goal (or your call to action)

Write clear, relevant, and concise copy. Dont put too much text on the page; the visitor has to be able to read it quickly. Use bullet points to drive home the main points. Make sure the language in the ad is also present in the copy of the landing page.

Key takeaways It depends. Landing pages do better for conversion rate optimization. Homepages do better for broad, non-targeted traffic and messaging. Both play critical roles in your program, just in different ways.

When it comes to determining what makes a good landing page, using fewer words is better. Peoples attention spans are short. Keep your copy conversational and make sure it matches your brand voice. Add compelling headers and include a clear call to action that inspires people to engage with your content.

Your landing page conversion rate shows you the number of people who completed your call to action out of everyone who landed on your page.

One of the fundamental design attributes of a good landing page is a clear and focused layout. The page layout should be well-structured, organized, and easy to navigate. It should guide users attention to the most important elements, such as the headline, copy, and call-to-action (CTA).

Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.

The webpage is a single document on the web using a unique URL, while a website is a collection of multiple webpages in which information on a related topic or another subject is linked together under the same domain address. Learn more about what is the difference between a website and webpage from the table below.

Landing Page Structure A good landing page has five elements (check out the landing page example below to see these elements in practice): Headline that grabs the visitors attention. Relevant image that is relevant to your audience. Lead form that sits above the fold to capture visitors information.