Make your tailored sales page for Structural engineers

What to look for in a sales page 1. Readability 2. Readability at every level 3. Visual appeal 4. Are the benefits clearly stated? 5. Are the features clearly stated? 6. Is the price clearly stated? 7. Does it have credible and relevant social proof?

Interest, Desire, Conviction, Action (AIDCA): This formula is perfect for writing sales pages. The framework helps you grab attention with a hook, keep the reader engaged, show them all the benefits, show them everyone else thatʼs benefited, and then drive them to take an action.

A good sales structure aligns the teamʼs actions with the companyʼs overall strategy. For example, if a company wants to focus on a new product, a product-based structure can direct resources and efforts toward that goal. This alignment ensures everyone is working towards the same objectives, which maximizes impact.

You can create a sales page in eight easy steps: Get to know your audience. Create a value proposition for your offer. Set your pricing. Determine your sales page length. Write captivating copy. Design your sales page (+ free template) Add your CTA. Bonus: Automate your sales funnel.

Whatʼs included in a sales page? Headline. An effective headline can get readersʼ attention and create a sense of urgency, which can increase the probability of a sale. Copy. Call-to-action button. Testimonials. Identify your target audience. Choose a type of sales page. Overcome objections. Create a sense of urgency.

There are basic design elements every good sales page should have, including the header section, high-quality visuals, body copy, and CTAs. So while choosing a sales page template, ensure it has these pre-designed section blocks or at least supports them. Additional sections like FAQs can also be really helpful.

Most structural engineers work either for construction/engineering consultancies where they focus on designing structures and tend to work in an office environment or for contractors, where they will oversee the construction of the structure, working on site.

The average cost of building landing pages can be between $200-$3000, depending on the level of complexity and features you want in your design. If youʼre building landing pages on an ad-hoc basis, a $3000 budget might fall on the higher end.