Make your tailored sales page for Freelance writers

To recap, this is how to create a sales page in a few steps: Define your goal. Understand the market. Research and select a sales page template. Create an impactful headline. Write customer-focused copy. Use trigger words. Use visuals. Set a clear CTA.

Understand Your Audience. First things first: You canʼt write good sales copy unless you know who youʼre talking to. Create a Value Proposition. Get the Price Right. Determine the Right Length. Nail the Headline and Subheadings. Describe Your Product. Show the Benefit of the Benefit. Get the Language Right.

Itʼs certainly possible to get work as a writer without a website. But setting up your own freelancer site will give you a leg up. A website provides you with a platform to establish your brand and raise your profile. And it isnʼt as big of a commitment of time and resources as you might think.

Each book should have its own page on your author website with a long book description. You can list all of your books on a page but then link (via a read more link) to a dedicated page for each book. Each book should have its own page on your author website with a long book description.

How to create a sales page Define your target audience. Establish your value proposition. Explore pricing options. Decide on long-form or short-form pages. Write your pageʼs headline. Focus on product benefits. Use your copy to address possible customer queries. Add media elements.

Firstly, not having a website is a sign of unprofessionalism to many clients. Many assume that a serious freelancer simply has a website. They want to get an idea of previous projects from the website, take a look at references, and just in general get a first impression.

A website is essential for authors as it lets them take control of the narrative around their work as authors and their books and make those important direct links to readers. Mark uses his website to ʼpost information about my books and writing, and about me and how and where to buy my books.

Regardless of which method you choose to start freelancing and get clients, you need a website. You need a home base to send leads to that shows what itʼs like to work with you and guides them to the next step.

On a sales page, you will usually find a product or service description, its benefits, and how the brand will help solve your problems. Often, sales pages also include CTAs, promotional offers, and discounts to persuade customers and prospects further to make a purchase.

Interest, Desire, Conviction, Action (AIDCA): This formula is perfect for writing sales pages. The framework helps you grab attention with a hook, keep the reader engaged, show them all the benefits, show them everyone else thatʼs benefited, and then drive them to take an action.