Make a high-performance pros and cons page optimized for Epic

Utilize Instapage to reduce costs, enhance conversions, and deliver tailored experiences in Epic.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create Your Pros and Cons Page in Epic: A Comprehensive Guide

Creating an effective pros and cons page is vital for informed decision-making, particularly in business verticals like marketing and tech. Instapage provides a flexible platform that empowers you to build custom landing pages with 100+ conversion-focused layouts, allowing for quick deployment without needing developer resources. This guide will walk you through the steps of creating your pros and cons page seamlessly using Instapage.

Understanding Your Audience

Before diving into the creation process, it's essential to thoroughly understand your target audience. This ensures that the pros and cons information resonates well with them. By leveraging Instapage's dynamic text replacement feature, you can customize content for specific audience segments, making your page relevant and engaging.

  1. Identify specific audience segments: Tailor your messaging based on industry, age, or preferences.
  2. Utilize heatmaps for insights: Analyze on-page behavior to see how audiences interact with your content.
  3. Incorporate feedback loops: Use collaboration tools to gather real-time input from stakeholders.

Designing Your Pros and Cons Layout

Once you understand your audience, the next step is designing the layout of your pros and cons page. Instapage offers various templates that can streamline this process.

  1. Choose a template: Select from the library of templates designed for high conversions.
  2. Customize sections: Adapt each section to address specific pros and cons clearly.
  3. Incorporate visuals: Use images and charts to make the content visually appealing and easily digestible.

Enhancing with Personalization

Personalization can significantly increase the effectiveness of your pros and cons page. Make use of AdMaps to align your ads with specific landing pages, ensuring consistent messaging.

  1. Dynamic content delivery: Use dynamic text replacement to personalize your offers.
  2. Targeted calls-to-action: Design your CTAs to cater to the preferences of each user segment.
  3. Performance tracking: Utilize analytics tools to measure the effectiveness of personalized content.

After designing and personalizing your page, it's crucial to refine it with optimization techniques. Implementing A/B tests and utilizing performance analytics will ensure that your pros and cons page is always improving and adapting.

In conclusion, creating a pros and cons page using Instapage enables marketers to enhance brand trust and customer loyalty effectively while providing relevant experiences.

Ready to create your pros and cons page today? Start with Instapage, where you can effortlessly design high-performing landing pages tailored to your audience's needs.

Get more out of Create your pros and cons page in Epic

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your pros and cons page in epic in action

See how to create your pros and cons page in epic in action

Hello everyone, and welcome to our January live session with Laura. This session is recorded and will be available on our LMS for your review at any time. You can contact us at for assistance and register for our sessions at asnoa.com under ESMO University, including the next live session in February. Thank you for joining us today; we will cover everything related to Epic from start to finish. We aim to keep this session interactive, providing both a refresher for many and some new helpful tips. Please engage by chatting or raising your hand, as we can all learn from each other, especially when discussing features in Epic.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Create your pros and cons page in Epic