Make your tailored product page for Sales estimators

Empower Sales estimators with Instapage to deliver impactful product page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your product page for Sales estimators with Instapage

Creating an effective product page for sales estimators is crucial in today's competitive marketplace. With Instapage, you can design landing pages that are not only visually appealing but also optimized for conversions. This guide will walk you through the step-by-step process of creating a product page that resonates with your audience and drives sales.

Step 1: Understand Your Audience

Before you start building your product page, it's essential to understand your target audience. Sales estimators typically include business service professionals, marketers, educators, and anyone in tech or financial services. Use customer personas to align your messaging and design to meet their expectations effectively.

  1. Identify pain points: Understand what challenges your audience faces.
  2. Determine preferences: Know what features are most appealing to them.
  3. Tailor content: Use language and visuals that resonate with your specific audience.

Step 2: Design Your Page With Conversion in Mind

With a clear understanding of your audience, you can now design your page. Start with Instapage's library of over 100 conversion-focused layouts. Focus on elements that encourage visitors to act.

  1. Compelling headlines: Use impactful headlines that communicate value immediately.
  2. Strong calls-to-action: Position CTAs strategically to guide users towards making a decision.
  3. Visual hierarchy: Ensure the most important elements are visually distinct to guide the visitor's eye.

Step 3: Optimize for Performance

Once your page is designed, it's time to optimize it for performance. Utilize features like A/B testing and heatmaps available in Instapage to analyze user behavior.

  1. A/B Testing: Experiment with different headlines, images, or CTAs to see what converts best.
  2. Heatmaps: Analyze how visitors interact with your page to adjust layouts.
  3. Analytics Dashboard: Monitor your page's performance and make data-driven decisions.

Refining these elements leads to higher conversion rates, lower cost-per-acquisition, and ultimately more satisfied customers.

Remember to iterate based on feedback and data to keep your product page relevant and effective.

Ready to boost your sales with an expertly crafted product page? Get started with Instapage today to leverage our powerful tools for landing page creation!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to create your product page for sales estimators in action

See how to create your product page for sales estimators in action

your product page may be the difference between a customer adding to cart or leaving your store follow along with me in this video im gonna give you nine tips to make product pages that actually convert hello everybody welcome back and if youre new welcome to learn with shopify my name is michelle bally im gonna be your host for todays video now if youve stumbled upon this video you are probably either an entrepreneur or youre thinking about starting your own business if so then youve definitely come to the right corner of the internet here at learn with shopify we release videos every week that are going to give you the knowledge you need to start and grow your online business so make sure that you are subscribed to this channel if you want to see more content like this that being said lets hop right into it today so what makes a great product page in theory product pages are simple you want to give your customer the right amount of information to help them buy the product.

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