Make your tailored product page for Media relations staff

Key Takeaways You can include your website address, its demographics and traffic information, social media profile and your goals. Most kits include a companys mission and vision statements to help those seeking information determine what it is trying to accomplish.

How to build an effective media list in 4 steps Step 1: Figure out your target audience. Step 2: Decide which contact information youll add. Step 3: Choose where youll keep your media contacts. Step 4: Find media contacts and add them to your list.

A Media page, sometimes called a Press or News page, a Press Kit, or a Media Kit is a page of your website designed as a specific marketing tool for those people who want to learn more about you, but also (and especially) those who want to write about you.

Definition. Media coverage refers to the amount of time or space that media outlets, such as TV, print, radio, and digital platforms, devote to a particular event, issue, or person. Its the process where media sources report, document, or mention the event, issue or individual, thereby providing exposure or visibility

Here are the steps you should take to create an effective press kit for yourself or your company: Determine the purpose of the press kit. Include contact information. Create your business story. Compile company facts. Gather photos. Provide logos. Create team bios. Link to other press releases.

Building a Press Page Page name. First, determine what to call the page. Title and intro. A press pages title and initial content convey its purpose to both humans and search engines. Press releases. Press releases arent just for the press! Media kit. Media coverage. Media contact.

How to Create a Press Page Start with the basics: company info. A press page can be a great place to describe your business in facts. Show off your people: team stories. Add press releases and links: who you are in the world. Add an album of media assets: your visual language.

1 Know your audience. The first element of a successful media relations strategy is to know your audience. 2 Define your goals and objectives. 3 Develop your key messages. 4 Choose your tactics and tools. 5 Build and maintain relationships. 6 Evaluate and adjust. 7 Heres what else to consider.