Make your personalized pricing page for software development companies

Deliver personalized experiences with pricing page that build brand trust for software development companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

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All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

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Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your pricing page for software development companies

An effective pricing page is essential for software development companies to clarify their service costs and engage potential clients effectively. Instapage's customizable landing pages allow marketers to create tailored pricing pages quickly, enhancing user experience and trust.

Understanding the Importance of Your Pricing Page

Your pricing page is often the first stop for potential clients evaluating your software development services. It plays a crucial role in the buyer's journey and can significantly impact conversion rates. Crafting a compelling pricing page requires understanding your audience’s needs and the competitive landscape to showcase the value of your offerings.

  1. Highlight value propositions: Clearly articulate what makes your software development services valuable.
  2. Offer clarity in pricing: Use transparent pricing models to foster trust among prospects.
  3. Ensure mobile optimization: Ensure that your pricing page provides a seamless experience on all devices.

Step 1: Define Your Pricing Strategy

Start by determining how you want to structure your pricing. Consider adoption and compliance with current trends. Here are some approaches to consider:

  1. Tiered pricing models: Create multiple packages catering to different audience needs.
  2. Custom quotes: Provide an option for potential clients to receive tailored quotes for unique projects.
  3. Free trials: Offering a free trial can encourage users to test out your services before committing.

Step 2: Leverage Instapage’s Features

With Instapage, building your pricing page is straightforward. Utilize the platform's features to enhance user experience. Here's how:

  1. Conversion-focused layouts: Choose from over 100 templates designed to maximize conversions.
  2. Dynamic text replacement: Personalize your pages with relevant keywords to improve search visibility.
  3. Analytics dashboard: Track performance metrics to assess user engagement and make data-driven decisions.

Step 3: Optimize for User Experience

Ensure your pricing page encourages user interaction. Implement features that make navigation easy and intuitive, such as:

  1. Interactive pricing calculators: Allow visitors to estimate costs based on their specific needs.
  2. Clear CTAs: Position clear calls-to-action strategically throughout the page to guide users toward conversion.
  3. User testimonials: Include client reviews to build credibility and trust among potential clients.

Creating your pricing page for software development companies is foundational to attracting relevant clients. Take the time to iterate and make improvements based on user feedback and performance data.

Get started with Instapage today to design a compelling and conversion-oriented pricing page that effectively communicates your services to potential clients.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your pricing page for software development companies in action

See how to create your pricing page for software development companies in action

In this tutorial, Jonathan addresses a question about valuing a large software project, like a CRM or a remake of a high-traffic website, without a comprehensive specification document. He acknowledges that many developers busy themselves in the implementation phase of projects. Jonathan outlines three tiers of client engagement: the bottom tier is maintenance, the middle tier involves implementation, and the top tier focuses on strategy, design, and planning. He suggests that while specific components such as wireframing, strategy, and UX can be valued individually, the overall execution can still follow value pricing principles, even without a detailed initial document.

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