Make your tailored pricing page for Craftspeople

Empower Craftspeople with Instapage to deliver impactful pricing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Boost results through landing page optimization
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Power up landing pages with AI Power up landing pages with AI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Improve alignment across your creative team sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your pricing page for Craftspeople with Instapage

Creating a pricing page that appeals to craftspeople is essential in driving conversions and building trust. Instapage offers a streamlined platform that equips marketers with the tools necessary to craft compelling landing pages without the need for coding expertise. With access to over 100 customizable layouts, you can quickly iterate to find the perfect design that resonates with your audience.

Understanding Your Audience

Before diving into the creation of your pricing page, it’s crucial to understand the various segments within the craftspeople verticals. For instance, market segments like artisans, contractors, and hobbyists might have diverse expectations and budget considerations. Assessing these nuances will allow you to tailor the pricing structure effectively.

  1. Identify key personas: Craft profiles of your target users to align page content with their expectations.
  2. Research pricing strategies: Analyze competitors to develop an attractive pricing model that appeals to craftspeople.
  3. Gather feedback: Utilize surveys and interviews to understand what pricing aspects matter most to your users.

Building Your Pricing Page

Once you’ve established an understanding of your audience, the next step is to create the actual pricing page. Leveraging Instapage’s dynamic landing page builder makes this process straightforward.

  1. Select a template: Choose a conversion-focused layout from the 100+ available options that allows easy customization.
  2. Customize elements: Use dynamic text replacement to personalize headline content that speaks directly to craftspeople’s needs.
  3. Implement AdMaps: Ensure specific advertisements correspond to unique landing pages for a guided user experience.

Optimization and Testing

After your pricing page is live, the next crucial aspect is optimization. Instapage’s built-in experimentation features will help you analyze user behavior and optimize conversions effectively.

  1. Use heatmaps: Analyze where potential customers are clicking and scrolling to pinpoint areas for improvement.
  2. A/B testing: Conduct tests on different pricing structures or layout designs to identify the highest-performing version.
  3. Review analytics data: Evaluate performance metrics to refine pricing strategies continually.

The process of creating your pricing page for craftspeople doesn’t end with deployment. Feedback and data-driven insights should guide your ongoing improvements.

Ready to get started on your pricing page? Instapage provides you with all the necessary tools to create it seamlessly and effectively.

Join today to utilize Instapage’s powerful features and watch your conversion rates soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your pricing page for craftspeople in action

See how to create your pricing page for craftspeople in action

Good afternoon and good morning. Welcome to the fourth session of the Tribal Nations Partnership: Building a Presence in E-commerce Webinar Series aimed at increasing American Indian, Alaska Native, and Native Hawaiian participation in the online marketplace for art and crafts. My name is Ken Van Wey from the U.S. Department of the Interior, Indian Arts and Crafts Board. I acknowledge the efforts of my partners: Susan Anthony from the U.S. Patent and Trademark Office, Mark Thompson, and Lynn Wilson of Indian Dispute Resolution Services, Inc. Their ACORN project offers small business guidance for Native American entrepreneurs and was initiated last year following President Biden's executive order on economic growth.

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