Make an innovative pricing page tailored to agencies

Instapage enables agencies to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Boost results through landing page optimization
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Improve alignment across your creative team sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create Your Pricing Page for Agencies with Instapage

Developing a pricing page tailored for agencies is a pivotal step in driving conversions and establishing brand trust. Instapage offers a unique platform designed to simplify this process, enabling marketers across various sectors – including Business Services, Tech, and Education – to create landing pages efficiently and with no coding skills required. With over 100 conversion-focused layouts and flexible Instablocks, your pricing page can reflect your agency's brand identity while maximizing customer engagement.

Understanding the Importance of a Pricing Page

A well-designed pricing page is crucial for agencies aiming to convert visitors into customers. It serves as a point of truth where your potential clients can quickly understand your offerings. Essential elements like clear pricing tiers, value propositions, and testimonials help illustrate your agency’s credibility and trustworthiness.

  1. Clear Pricing Tiers: Offering straightforward, distinct pricing options enables potential clients to evaluate their choices promptly.
  2. Value Propositions: Highlighting unique selling points lets prospects understand what sets your agency apart from competitors.
  3. Testimonials and Case Studies: Displaying real success stories enhances your perceived value, building trust with potential customers.

Step 1: Utilize Instapage's Templates

With Instapage's extensive library of responsive templates, agencies can build attractive pricing pages without the need for design skills. Follow these steps:

  1. Select a Template: Choose from over 100 conversion-focused layouts that suit your agency's style.
  2. Customize Easily: Use drag-and-drop features to personalize your content, ensuring you align with your brand identity.
  3. Incorporate Dynamic Text: Leverage dynamic text replacement to customize user experiences and improve relevance.

Step 2: Optimize with Instapage's Experimentation Features

An optimized pricing page can significantly enhance your conversion rates. With Instapage, you can implement A/B testing and detailed heatmaps to analyze user behavior on your page.

  1. A/B Testing: Experiment with different pricing formats, colors, and call-to-action buttons to identify the most effective combinations.
  2. Heatmaps: Analyze where users are clicking the most to refine your pricing page layout, ensuring critical information is easily accessible.
  3. Analytics Dashboard: Monitor metrics in real-time to make data-driven decisions for continued optimization.

Step 3: Personalize for Target Audiences

Tailoring the pricing page for specific audience segments can enhance engagement. Using Instapage’s personalization features, align your messaging with the needs of different market segments, such as Financial Services or Education.

  1. Audience-Specific Messages: Deliver personalized offers relevant to each audience segment's interests.
  2. Dynamic Ads Alignment: Use AdMaps to connect unique ads to tailored landing pages for better relevance.
  3. Tracking Audience Metrics: Utilize Instapage’s data tools to monitor performance metrics specific to individual audiences.

Creating a compelling pricing page for your agency can transform potential leads into loyal clients. By leveraging Instapage’s powerful features, you can ensure your pricing strategy is effective and attractive.

Start building your pricing page for agencies with Instapage today and experience the difference in your conversions. Sign up now to transform your landing page experiences!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to create your pricing page for agencies in action

See how to create your pricing page for agencies in action

The easiest service to sell is emergency dentistry, largely due to the severe pain associated with dental issues. People in pain prefer quick solutions, often willing to pay more for faster relief. This principle applies to selling agency services as well; clients prioritize results over processes. A common pricing mistake among 71% of agency owners is focusing on the time required to deliver services instead of the results. Clients value outcomes and are more concerned with getting results swiftly rather than how much time is spent on the service delivery. Therefore, understanding client priorities can significantly influence pricing strategies.

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