Make your tailored pre-launch page for Email marketing managers

Empower Email marketing managers with Instapage to deliver impactful pre-launch page experiences and boost conversions.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Boost results through landing page optimization
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Power up landing pages with AI Power up landing pages with AI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Improve alignment across your creative team sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your pre-launch page for email marketing managers

A pre-launch page serves as a strategic tool for email marketing managers to create excitement and anticipation before the unveiling of a new product or service. With Instapage, you can leverage flexible and user-friendly landing pages that enhance your campaigns, leading to reduced costs and increased conversions. This guide outlines how to make the most of Instapage's capabilities to optimize your marketing efforts.

Defining your target audience

Understanding your target audience is crucial when creating a pre-launch page. Email marketing managers should segment their audience based on specific demographics, interests, and behaviors. This will aid in tailoring the messaging and design of the landing page.

  1. Identify key demographics: Know the age, location, and preferences of your audience.
  2. Analyze previous campaign data: Understand what worked well in past campaigns to inform your current strategy.
  3. Segment your audience: Create tailored messaging for different segments to increase engagement and conversions.

Designing your landing page

Creating a visually appealing and effective landing page is critical for attracting attention. Instapage's library of 100+ conversion-focused templates and Instablocks can help facilitate this process.

  1. Use eye-catching visuals: Incorporate high-quality images and videos that resonate with your brand.
  2. Keep it simple: A clean design makes it easier for visitors to focus on your message and call to action.
  3. Highlight key benefits: Clearly outline the unique selling propositions of your upcoming launch.

Optimizing for conversions

To maximize the effectiveness of your pre-launch page, utilize the built-in optimization features available on Instapage. Engaging in A/B testing can pinpoint the best-performing elements of your page.

  1. Conduct A/B testing: Test different headlines, images, and call-to-action buttons to find combinations that yield the best results.
  2. Monitor heatmaps: Use heatmaps to analyze where users click and how they navigate your landing page.
  3. Implement audience-level tracking: Track user interactions and metrics tailored to specific audience segments.

By following these steps, email marketing managers can create compelling pre-launch pages that not only attract interest but also build brand trust and foster customer loyalty.

Ready to enhance your email marketing strategy with optimized landing pages? Instapage offers the tools and features you need to create high-converting experiences!

Start building your pre-launch page today with Instapage and see the difference it can make for your marketing campaigns.

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The launch of Boom Bright, a new mascara product, marks Boom's first cosmetic release in a decade. Unlike previous launches, which were kept secret until the official announcement, this time the company is openly informing customers about the product ahead of time. This approach is based on customer feedback, with insights gained through questions and concerns expressed by the audience. As a result, these common inquiries will be included in the FAQ section of the product offer page. This proactive sharing of information aims to build excitement and address the specific interests of customers, enhancing the overall purchase experience through better communication and transparency.

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