Make your pitch page designed for Public Relations

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Public Relations.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Lemonade Stand scales output by streamlining efficiency with Instapage
Boost results through landing page optimization
Lemonade Stand scales output by streamlining efficiency with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Improve alignment across your creative team sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your pitch page for public relations with Instapage

Creating a compelling pitch page for public relations is crucial in today’s digital marketing landscape. Instapage simplifies this process by offering intuitive tools designed to reduce costs while boosting conversions. With custom layouts tailored for various sectors including business services, tech/SaaS, and education, marketers can craft tailored landing pages that enhance brand trust and customer loyalty.

Understanding the importance of a pitch page

A pitch page serves as the primary point of engagement when communicating your brand's narrative. It’s essential for breaking through the clutter of traditional media and has the potential to capture the attention of journalists and influencers. Here are key components of an effective pitch page:

  1. Clear messaging: Your pitch should convey the essential information succinctly to grab attention.
  2. Visual elements: Engaging graphics can make your pitch more appealing and memorable.
  3. Call-to-action: Clearly defined next steps for the audience increase the chances of engagement.

Step 1: Utilize Instapage's landing page templates

Begin the creation process by leveraging Instapage’s extensive library of over 100 conversion-focused templates. These templates allow marketers to build landing pages quickly without the need for coding or developer assistance.

Step 2: Optimize your landing page for higher engagement

Once your pitch page is created using the templates, it’s vital to optimize it for conversions. This can be achieved through the following methods:

  1. A/B testing: Experiment with different layouts or content styles to determine what resonates best with your audience.
  2. Heatmaps: These visual representations of user interactions will help you understand on-page behavior and adjust accordingly.
  3. Analytics dashboard: Use Instapage’s dashboard to track key metrics and refine your strategy.

Step 3: Personalize your message

A personalized approach can significantly elevate your pitch. Utilize dynamic text replacement so each audience segment encounters messaging tailored to their specific needs. Here’s how to implement this:

  1. Audience segmentation: Identify the unique characteristics of your different audience groups.
  2. AdMaps integration: Match specific ads to relevant landing page experiences to enhance engagement.
  3. Data tools: Track audience-level metrics to understand the efficacy of your tailored approaches.

With these steps, creating an effective pitch page becomes a streamlined and efficient process.

Ready to craft your ideal pitch page? Start using Instapage for unparalleled flexibility, powerful optimizations, and enhanced personalization to ensure your communications leave a lasting impact.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your pitch page for public relations in action

See how to create your pitch page for public relations in action

In this tutorial, Ashlynn Carter, a conversion copywriter and brand strategist, shares insights on securing podcast interviews, guest posts, magazine opportunities, and digital media exposure. With a background in journalism and experience in a full-service communications firm, she provides a unique perspective on both pitching and securing media coverage. Ashlynn emphasizes her practical experience, having successfully landed features in notable outlets such as Bon Appétit and USA Today. She also mentions her early inspiration from the film 'The Devil Wears Prada,' which guided her career path in writing content for various media, including Southern Living and Style.

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