Make your tailored pitch page for Back office executives

Empower Back office executives with Instapage to deliver impactful pitch page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your pitch page for back office executives

Creating a pitch page specifically for back office executives is essential for effectively communicating the value of your services. Instapage offers an intuitive platform designed to help marketers design pages that not only reduce costs but also enhance conversion rates. With over 100 conversion-focused templates and customizable features, you can deliver relevant landing page experiences that build brand trust and foster customer loyalty.

Understanding Your Audience

To effectively create your pitch page, it’s crucial to understand the unique needs and behaviors of back office executives. These individuals typically seek efficient solutions that save time and resources. Here are several key considerations:

  1. Identify key pain points: Understand the challenges executives face, such as inefficient processes or lack of data insights. Address these directly on your landing page.
  2. Highlight cost-saving features: Back office executives often focus on solutions that can lead to significant operational cost reductions. Ensure your pitch reflects this objective.
  3. Demonstrate ROI: Use case studies or testimonials that illustrate tangible benefits and returns from your products, making the value proposition clear.

Designing Your Landing Page

With a clear understanding of your audience, the next step is to design a compelling landing page. Start with a straightforward layout that emphasizes your core messaging.

  1. Choose the right template: Utilize Instapage's library to find a layout that aligns with your branding and appeals to back office needs.
  2. Incorporate visuals: Include infographics or charts that simplify complex information—this enhances comprehension and retention.
  3. Utilize clear CTAs: Ensure your calls-to-action are bold and clearly instruct the audience on the next steps to take.

Optimizing for Conversion

Once your landing page is set up, it’s time to optimize it for maximum conversion. Instapage boasts built-in experimentation tools that allow for continuous improvement.

  1. A/B testing: Regularly test different headlines or images to see which combination yields higher engagement.
  2. Utilize heatmaps: Analyze user behavior on the page to adjust elements that may be hindering conversions.
  3. Gather visitor feedback: Implement surveys to understand what users like or dislike, informing future iterations.

By leveraging Instapage’s powerful features, you ensure your pitch page is both appealing and effective, directly addressing the needs of back office executives.

In conclusion, focusing on the unique characteristics of your audience while utilizing powerful design and optimization tools will significantly enhance your pitch page's effectiveness.

Ready to elevate your landing page strategy? Start using Instapage today to create tailored experiences that convert.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to create your pitch page for back office executives in action

See how to create your pitch page for back office executives in action

In this video, Dominic Colenso discusses how to effectively start a pitch or presentation. He emphasizes the significance of making a strong first impression within the first 7 seconds, suggesting that this is a crucial moment to engage the audience. Colenso advises against using conventional and clichéd openings like greetings and introductions, which he finds boring and ineffective. Instead, he encourages speakers to jump straight into the main content that captures the audience's attention. The key takeaway is to avoid mundane openings and provide engaging, interesting information right away to ensure listeners remain focused and interested.

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