Make your personalized opt-in page for remote first companies

Deliver personalized experiences with opt-in page that build brand trust for remote first companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your opt-in page for remote first companies

Creating an effective opt-in page is crucial for remote-first companies aiming to capture leads and grow their customer base. Instapage offers a robust platform that simplifies the process, allowing marketers to design landing pages tailored to their audience without the need for developer assistance. By optimizing conversions, Instapage enhances brand trust and customer loyalty.

Determine Your Goals

Before diving into design, it's essential to define the primary objectives of your opt-in page. Establishing clear goals helps direct your content and layout decisions. Consider the following:

  1. Lead generation: Focus on strategies that encourage users to provide their information.
  2. Brand awareness: Use visually appealing designs that resonate with your target audience.
  3. Sales conversion: Integrate compelling CTAs guiding users toward a purchase.

Choose a Template

With Instapage, selecting a template is straightforward, thanks to our library of over 100 conversion-focused layouts. Here's how to proceed:

  1. Browse templates: Filter options by industry to find a layout that suits your brand.
  2. Preview designs: Check how templates adapt across different devices.
  3. Select and customize: Choose a format that aligns with your goals and personalize it using drag-and-drop features.

Personalize Content for Each Audience

For remote-first companies, delivering tailored experiences can significantly boost engagement. Consider these techniques:

  1. Dynamic text replacement: Automatically adjust content based on visitor information.
  2. AdMaps alignment: Link specific ads to tailored landing pages for cohesive messaging.
  3. Audience-level tracking: Utilize analytics tools to track and optimize content performance for different segments.

By harnessing the power of Instapage's personalization features, you can create focused opt-in experiences that resonate with your audience.

In conclusion, a well-crafted opt-in page can propel your remote-first company towards greater conversion rates and brand trust. Utilize the features available on Instapage to create visually appealing and high-performance landing pages.

Ready to elevate your marketing strategy? Start building your opt-in page with Instapage today and unlock powerful tools for conversion optimization.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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FAQs

See how to create your opt-in page for remote first companies in action

See how to create your opt-in page for remote first companies in action

In this tutorial, Franklin Mellow explains how to create an opt-in page for online marketing. An opt-in page is designed to collect visitors' information, such as their name, phone number, or email address, by offering them a free value item, commonly known as a lead magnet. This typically occurs when a visitor sees a pop-up for a free gift and clicks on it, leading them to a page where they must enter their details to receive the gift. This opt-in page triggers the funnel sequence that online marketers use to guide potential customers. This content is particularly beneficial for individuals engaged in online marketing, including both free and paid strategies.

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