Make your tailored opt-in page for Publishers

Empower Publishers with Instapage to deliver impactful opt-in page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your opt-in page for Publishers with Instapage

Creating your opt-in page for Publishers is a crucial aspect of online marketing that can significantly enhance your conversion rates. By using Instapage, marketers empower their strategies to build high-quality landing pages quickly. With an extensive library of conversion-optimized templates and features focused on user experience, you can develop tailored landing pages that resonate with your audience and boost engagement.

Step 1: Define Your Target Audience

Understanding who you are reaching is critical to designing a successful opt-in page. Start by identifying your target audience segments. For industries like Business Services, Tech/SaaS, and Education, your messaging and design should align with their specific needs.

  1. Utilize audience personas to refine messaging, focusing on pain points and motivations.
  2. Incorporate relevant images that reflect your audience's context and aspirations.
  3. Use customer testimonials or case studies specific to your vertical to build trust.

Step 2: Create Engaging Content

Your opt-in page must convey value in an engaging manner. Use persuasive copy that highlights benefits tailored to marketers and advertisers. Focus on why your audience needs your offer and how it solves their problems.

  1. Craft headlines that grab attention while clearly stating the offer.
  2. Incorporate persuasive call-to-action (CTA) buttons like 'Get Your Free Guide' or 'Join Today'.
  3. Utilize bullet points to outline key benefits quickly.

Step 3: Optimize for Conversions

To ensure your opt-in page is optimized for conversions, leverage Instapage's built-in tools. Monitor user interactions with heatmaps and A/B testing to refine elements based on real data.

  1. Implement A/B testing to evaluate different headlines and CTA variations.
  2. Use heatmaps to understand user behavior and adjust layouts accordingly.
  3. Analyze performance metrics through the analytics dashboard for ongoing improvements.

By following these steps, you’ll create an effective opt-in page that enhances your brand's credibility and increases conversion rates.

Ready to elevate your landing page strategy? Start creating impactful opt-in pages with Instapage today and watch your conversion rates soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your opt-in page for publishers in action

See how to create your opt-in page for publishers in action

In this video tutorial, viewers will learn how to design a squeeze or opt-in page to grow their email list and gain more subscribers. The landing page can be promoted via Facebook ads, Google ads, or SEO. When visitors arrive on the page and are convinced to access the offered ebook, they will need to enter their email address. After submitting their email, they will be redirected to a thank you page where they can be appreciated for joining the email list or offered an upsell or one-time offer for around seven dollars. The tutorial emphasizes that all tools used in creating the page are free, ensuring no costs are incurred. The initial step involves installing two free plugins, reinforcing the lack of financial commitment required for the design process.

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