Make your tailored opt-in page for Marketing interns

Follow these 8 opt-in best practices to build a healthy email list Tell prospective followers what to expect from your emails. Keep things simple and dont make it difficult to sign up. Require new subscribers to confirm their decision. If you arent starting from scratch, exercise social proof to grow your email list.

Single Opt-In Example Once arriving on their homepage, a pop up appears to signup for a newsletter to receive a discount on the next purchase. Once the user enters their email address and presses subscribe, they are automatically signed up without needing to confirm their email.

There are a few key elements that every opt-in page should include: A headline that grabs attention. A subheader that explains the offer. A simple form to collect email addresses. Testimonials and social proof. Lead magnet offer in return for the visitors email address. A CTA (call to action) button.

How to create an email opt-in form that pops up at the right moment Select a template. Adjust your call to action. Adjust the design and image. Create a submission success message. Set the right timing. Set up a follow-up email. Integrate your opt-in form with the software of your choice (optional)

The key difference between a landing page and an opt-in page is that an opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process by providing a single focus on the next step.

Single Opt-In Example Once arriving on their homepage, a pop up appears to signup for a newsletter to receive a discount on the next purchase. Once the user enters their email address and presses subscribe, they are automatically signed up without needing to confirm their email.

When you ask customers to opt-in to your marketing emails, you should offer a brief description of what theyre opting into and what they can do if they no longer want to receive emails. You can also use this section to thank people who choose to join your mailing list.

Create a new page on your website. Insert a simple HTML form code that allows the visitor to enter his email address. When the visitor clicks Submit youll receive his opt-out request in your own email inbox. See Resources for information on how to create a simple HTML form.