Make your tailored opt-in page for Journalists

An opt-in page is usually created to direct a reader to part with data whereas on a landing page, the goal might be a click or a purchase.

In online marketing, a landing page, sometimes known as a lead capture page, single property page, static page, squeeze page or a destination page, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.

There are a few key elements that every opt-in page should include: A headline that grabs attention. A subheader that explains the offer. A simple form to collect email addresses. Testimonials and social proof. Lead magnet offer in return for the visitorʼs email address. A CTA (call to action) button.

Opt-in landing page best practices Start with a clear and compelling headline: Your headline is the first thing a user will see on your page. Highlight your value proposition: We said it once, and weʼll say it againtell visitors what theyʼll get by signing up.

Standard Opt-in Consent Statement: By [method of consent, e.g., clicking checkbox, submitting this form, etc.], you agree to receive text messages from [sending company name] related to [use case]. Message data rates may apply.

An opt-in page is a landing page that asks visitors to provide their contact information in exchange for something of value. This could be anything from a free eBook to exclusive access to a webinar or even discounts on future purchases.

Then, after theyʼve clicked subscribe, hereʼs an example of an SMS opt-in message you could send to customers to double confirm that they want to opt in: Reply YES to join the [Brand Name] Loyalty Program and start receiving exclusive rewards and offers via text.

An opt-in email is an email thatʼs only sent to subscribers who willingly provided their email address to join your mailing list. Opt-in emails are a form of inbound email marketing, which means you arenʼt reaching out to random customers to try to drum up interest in your brand or product.