Make your online shopping page optimized for Desktop computer

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Desktop computer.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your online shopping page on Desktop computer using Instapage

Creating an effective online shopping page is crucial for generating sales and enhancing user experience. Instapage offers marketers a flexible platform equipped with over 100 pre-designed, conversion-focused templates. With tools like dynamic text replacement and detailed heatmaps, users can tailor their pages to fit diverse audience segments, resulting in higher conversion rates and increased brand trust.

Step 1: Choose your template

Start by selecting a template that resonates with your brand's identity and suits the nature of your online shop. Instapage provides a library of customizable layouts, making it easy to choose a design tailored for your products or services. Consider these factors when choosing your template:

  1. Simplicity: Ensure the layout is user-friendly and showcases products effectively.
  2. Responsiveness: Use templates that adapt well to various screen sizes, ensuring users have a seamless experience whether they are on desktop or mobile.
  3. Brand alignment: The design should reflect your brand's visual identity, reinforcing brand loyalty and recognition.

Step 2: Customize your landing page

Next, personalize your chosen template to create a unique online shopping experience. Instapage’s Instablocks allow you to add or modify sections with ease:

  1. Narrative design: Integrate storytelling elements that engage customers and showcase product benefits.
  2. High-quality visuals: Incorporate images and videos to provide a tangible sense of your products, enhancing user engagement.
  3. Call-to-action buttons: Design these strategically to guide users toward making a purchase, increasing conversion rates.

Step 3: Optimize and test for conversions

Once your online shopping page is set up, utilize Instapage’s built-in tools to refine its performance. Optimization is vital to ensuring your page meets the expectations of your target audience:

  1. A/B testing: Experiment with different headlines, images, and CTAs to identify what drives the highest conversions.
  2. Analytics dashboard: Leverage Instapage's detailed analytics to track visitor behavior and understand engagement patterns.
  3. Feedback loops: Compile and act on user feedback to continually improve the shopping experience.

After completing these steps, your online shopping page will not only capture the essence of your offerings but also optimize the path to purchase for visitors, significantly enhancing your conversion potential.

Instapage empowers marketers with the tools to create compelling, data-driven shopping pages, ensuring that both new and returning customers enjoy a seamless shopping journey.

To get started with creating your online shopping page today, sign up for Instapage and transform your marketing strategy!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to create your online shopping page on desktop computer in action

See how to create your online shopping page on desktop computer in action

By the end of this video, you will learn how to create a beautiful ecommerce website step by step without skipping any steps. The design is inspired by successful brands like Nike, Allbirds, Lululemon, and Apple. Contrast is drawn against poorly designed websites, emphasizing that they should not resemble the unattractive examples shown. Effective design elements include a clear logo, a user-friendly menu, and a visible cart icon, all of which are highlighted as essential. Viewers are encouraged to focus on creating appealing visuals rather than undesirable designs that lack coherence and practicality, as seen in the poor examples presented.

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