Build a comprehensive one pager for commission-based businesses

A one pager is a brief fact sheet and should be one single page. When creating a one pager, present the information clearly and use concise bullet points. A one pager should include: A brief statement on the organization you represent (if applicable) and what the organization does.

Examples of great one-sheeters And yes, some are more than one page. Some essential elements are occasionally omitted, depending on the brand.

The Anatomy of a One-Pager Company logo. Include your company logo prominently on the page. About. Provide a brief elevator pitch that covers who you are, what makes you unique, and why readers should care. Problem statement. Features and benefits. Social proof. Call to action. Contact info.

Key elements of an effective one-pager include a strong headline, pain points, solution overview, and visual aids to capture the readerʼs interest quickly. The middle section should focus on valuable content, highlighting main benefits, target audience needs, and any supporting data or testimonials.

Students might include quotations, ideas, images, analysis, key names and dates, and more. They might use their one-pagers to make connections to their own lives, to art or films, to pop culture, to what theyʼre learning in their other classes. They might even do it all.

Donʼt get too detailed or technical in your one-pager. You want to hook the reader, stoke their interest, and drive them to reach out for more information. Thatʼs it. Stick to the big picture and your unique selling points and save the more detailed conversation for later.

How to make a 1 pager? Gather pertinent information on the business, including performance metrics and team bios. Set a goal of the one pager and remember your audienceʼs expectations. Use a template to structure the content in a logical format. Add your branding to the template.

Your one-page brief should include: Your name and contact information. Your key message. The problem as you see it. Background on the issue and, if appropriate, your past involvement in it. The rationale for your solution. Your recommendations.