Make your personalized onboarding page for SaaS companies

Deliver personalized experiences with onboarding page that build brand trust for SaaS companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Lemonade Stand scales output by streamlining efficiency with Instapage
Boost results through landing page optimization
Lemonade Stand scales output by streamlining efficiency with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Improve alignment across your creative team sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

B2b saas onboarding: Your ultimate how-to guide

Creating an effective onboarding page for SaaS companies is crucial for user engagement and conversion rates. With Instapage, marketers can effortlessly design landing pages that are not only visually appealing but also conversion-driven, leading to increased brand trust and customer loyalty. Here’s a step-by-step guide on how to utilize Instapage to create impactful onboarding experiences tailored to your target audience.

Understand your audience

The first step in creating your onboarding page is to have a deep understanding of your target audience. Tailoring content and design to meet the unique needs of different sectors like Marketing and Advertising, Tech/SaaS, and Financial Services ensures that visitors engage more effectively with your content. Consider conducting surveys or user testing to gather insights on user preferences.

  1. Segment your audience based on industry (e.g., Education, Government) to deliver custom content.
  2. Utilize analytics to understand user behavior and preferences that can inform your onboarding strategy.
  3. Identify pain points specific to each segment and address them in your onboarding process.

Design with templates

With over 100 conversion-focused layouts available in Instapage, designing your onboarding page becomes a streamlined process. Choose a template that best reflects your brand and the message you wish to convey. Make use of Instablocks to further customize sections without needing developer support.

  1. Select a template that resonates with your target audience's first impression.
  2. Customize header and CTA sections to invite user engagement right from the start.
  3. Incorporate visual content that aligns with messaging to enhance understanding.

Optimize for conversions

To ensure your onboarding page converts effectively, utilize Instapage's built-in experimentation features. Running A/B tests allows you to see which versions of your landing page perform better, while heatmaps can illustrate actual user behavior, guiding further improvements.

  1. Conduct A/B tests with different headlines or button placements to identify impactful changes.
  2. Use heatmaps to analyze user interaction within various areas of the page.
  3. Continuously optimize based on data collected to improve conversion rates.

Incorporating these strategies will position your onboarding page for success, driving engagement and ensuring a smooth transition for new users.

By effectively implementing the above steps, your SaaS company can create a robust onboarding experience that enhances user satisfaction and boosts conversion metrics.

Are you ready to enhance your onboarding pages? Start your free trial with Instapage today and transform how new users interact with your software.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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Frequently asked questions about best saas onboarding examples

See b2b saas customer onboarding feature in action

See b2b saas customer onboarding feature in action

In this video, Anna, an AI-generated avatar, introduces us to the fundamentals of enhancing user onboarding experiences, emphasizing its significance. To craft an effective onboarding process, it's crucial to deliver immediate value to new users. Each product features a unique 'aha moment,' which should be reflected in its onboarding flow. However, since users have diverse needs depending on their role and use case, the onboarding experience must also be tailored. Segmentation plays a key role in understanding varied user personas and their respective tasks, ensuring that the onboarding process is relevant and personalized. The video aims to equip viewers with best practices and tools to create a successful onboarding experience.

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