Make your tailored onboarding page for Journalists

Empower Journalists with Instapage to deliver impactful onboarding page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

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Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
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Instapage enables Audien to make more noise with a conversion rate uplift of 19%
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Instapage enables Audien to make more noise with a conversion rate uplift of 19%
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Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your onboarding page for journalists with Instapage

Creating an effective onboarding page for journalists is crucial in establishing trust and engagement with your content. Instapage offers a flexible platform that enables marketers to design and implement tailored landing pages quickly, ensuring that your onboarding experience is as seamless as possible. With over 100 conversion-focused templates and Instablocks, marketers can produce customized, high-engagement pages without needing coding expertise.

Step 1: Define your audience and objectives

Before diving into the design process, it's essential to outline your target audience and primary objectives to ensure your onboarding page resonates with journalists. By defining the audience segments—like those in sectors such as marketing, tech, and education—you can tailor the content specifically to meet their informational and engagement needs.

  1. Identify specific journalist personas: Understand their background, usual topics of interest, and the type of content they usually engage with.
  2. Outline key objectives: Whether it's increasing subscriptions to a newsletter, engaging them with your latest press releases, or encouraging social media follows.
  3. Determine the metrics for success: Establish clear KPIs to measure engagement, such as click-through rates, sign-ups, or social shares.

Step 2: Leverage Instapage for Design and Structure

Utilizing Instapage's robust tools and features allows you to create an impactful and visually appealing onboarding page. Begin by selecting a template that aligns with your brand's identity and the interests of your audience.

  1. Customizable templates: Choose from 100+ high-converting layouts that can be modified to suit the branding of your organization.
  2. Dynamic text replacement: Tailor the content dynamically based on the journalist’s previous engagements and preferences.
  3. AdMaps: Align specific advertising messages to relevant pages to enhance the journalist's experience further.

Step 3: Optimize for better performance

Once your onboarding page is structured, it's vital to optimize it for conversions. Instapage’s built-in experimentation features and analytics dashboard provide the insights needed to tweak and refine your content effectively.

  1. A/B testing capabilities: Assess different versions of your onboarding content to see which layout and messaging resonate best with journalists.
  2. Detailed analytics: Utilize heatmaps to understand how users interact with your page, allowing you to adjust layouts and calls to action accordingly.
  3. Real-time collaboration: Instapage allows multiple stakeholders to provide input and make edits, ensuring your page remains relevant and engaging.

In summary, crafting an onboarding page for journalists with Instapage transforms the way you introduce your brand and its content. By understanding your audience, leveraging effective design features, and fostering an ongoing optimization process, you can significantly improve engagement rates, establishing a strong foundation for long-term media relationships.

Ready to create your onboarding page for journalists and make a lasting impact? Start your journey today with Instapage and harness the full potential of our landing page platform!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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See how to create your onboarding page for journalists in action

See how to create your onboarding page for journalists in action

In this video, David Schlais from Two Guys Build a Biz discusses the crucial yet often overlooked process of onboarding clients for a social media marketing agency (SMMA). He emphasizes the importance of client onboarding in agency operations and aims to provide valuable insights for viewers. Schlais invites viewers to subscribe for more content related to starting and growing online businesses, and encourages them to like the video to help other agency owners discover helpful resources. The video promises detailed information on effective onboarding strategies to ensure a successful start with new clients, positioning it as a vital topic for agency success.

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