Create your monochromatic marketing portfolio website with Instapage

However, black has a unique receding quality, causing brighter colors to stand out and instantly grab the viewerʼs attention. Overall, choosing a dark background is a fantastic way to give your website a modern and visually appealing look, while also highlighting your images and videos in an impactful way.

A black and white website design can give an authentic printed media feel to your clientʼs site. Violet Hendersonʼs black and white writing portfolio guarantees that nothing distracts from her selected editorial works. The clean structure and simple navigation help visitors easily find exactly what theyʼre looking for.

To create a a perfect monochromatic color scheme, interior designers choose a base color and then explore its lighter and darker shades, as well as its muted and more intense versions. For example, if the chosen base color is blue, the palette may include pastel blues, navy blues, aquamarine, and other related tones.

A black background can also give an impression of vastness, making your website feel like it extends beyond the edges of the screen. Help your users navigate their way through the expansiveness of a dark background by pulling out actionable elements in stark white. The contrast in color will help direct the UX pathway.

When designing a website, selecting a primary color that represents your brand is the first step towards creating a color palette. You can then pick two or three complementary colors and one or two neutrals that harmonize with the primary color.

Using a white background remains the safest bet when building a website, but a dark background is a much better aesthetic choice when the website is meant to transmit something, to generate emotion.

For some users, especially those viewing the screen in low-light environments, dark themes can reduce eye strain. The reduced brightness can be easier on the eyes. This is why youʼll notice that many web-based tools which require continued use (extensive reading or analyzing data) will opt for a dark theme.

After years of watching brands embrace wild and bold web design trends, like brutalist websites and Y2K design, more are turning to monochromatic web design. Sure, this means brands are using just one-color palette. But todayʼs monochromatic websites are anything but boring.