Make your microsite tailored for utility companies

Microsites are geared toward a specific audience While the main webpage can establish a relationship with users, its generality may keep them at armʼs length. If youʼre looking to appeal to hyper-specific parts of your market, microsites allow you to extend your web presence with content that is created just for them.

How to make a microsite. Pick a microsite template. Browse through a wide range of customizable microsite templates to fast track your design process. Customize it. Modify every element of your microsite, including titles, fonts, and individual sections. Publish and share.

The cost of a microsite can vary depending on the features you want to include and the level of customization you need. Generally, you can expect to pay anywhere from $5,000 to $20,000 for a simple microsite.

Microsites are separate websites built to promote specific products, campaigns, or events to targeted audiences. Different microsite types serve different purposes, from product launches to interactive experiences. They offer marketing advantages like niche content creation and improved campaign tracking.

Landing pages are often created for short-term purposes, such as specific marketing campaigns or events. These landing pages may be removed or changed once the campaign ends. Websites are often created on a long-term basis to provide a permanent online presence for the business.

4. How long does it take to create a microsite? We take between 10 and 20 business days to create a microsite.

Landing pages typically fall into three main categories, each with its own unique strengths and strategies: splash pages, squeeze pages, and sales pages. A single marketing campaign may include one or multiple types of landing pages, depending on the calls to action that move a visitor forward.