Make a captivating microsite for Marketing Automation

Microsites are separate websites built to promote specific products, campaigns, or events to targeted audiences. Different microsite types serve different purposes, from product launches to interactive experiences. They offer marketing advantages like niche content creation and improved campaign tracking.

How to make a microsite. Pick a microsite template. Browse through a wide range of customizable microsite templates to fast track your design process. Customize it. Modify every element of your microsite, including titles, fonts, and individual sections. Publish and share.

Microsites are geared toward a specific audience While the main webpage can establish a relationship with users, its generality may keep them at armʼs length. If youʼre looking to appeal to hyper-specific parts of your market, microsites allow you to extend your web presence with content that is created just for them.

Whether itʼs signing up for a newsletter, downloading a free resource, or making a purchase, landing pages are designed with minimal distractions and a clear call-to-action (CTA). Microsites, on the other hand, are essentially mini-websites with multiple pages that provide a richer, more immersive user experience.

The cost of a microsite can vary depending on the features you want to include and the level of customization you need. Generally, you can expect to pay anywhere from $5,000 to $20,000 for a simple microsite.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyʼre used as a form of branded content thatʼs focused on a particular product or event, or to try to attract a very specific audience.

Yes, microsites are still widely used for targeted marketing, Promoting retail stores, outlets or services, and Improving brand awareness. They provide a focused platform to convey specific messages, increasing visibility and engagement.

Businesses typically use microsites when they want to promote a group of products in a way that doesnʼt distract a user. The few pages on a microsite may include things like: A product demo page. A place to get some topic-specific content.