Make a custom microsite for Digital marketing managers

Microsites are becoming more popular than ever as a way for brands to focus on a specific product, service, or campaign while connected to a larger website.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites. These are usually non-application-based sites.

Pro: You can focus your content. Con: Visitors are less likely to interact with content hosted on your main website. Pro: Microsites allow you to collect valuable analytical data. Con: Your team will need to develop a new marketing strategy.

A microsite is a website that promotes a companys products, services, campaigns, events, or entire brand. The definition of a microsite encompasses many different things; theyre small websites or single web pages that use a different domain or subdomain, separating them from the companys main website.

A landing page is a single page, and it will always be published on its branded parent website. A microsite, on the other hand, can be more than one page, published either as part of the parent site or on its own. Where their similarities exist is in their size, purpose, and life.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyre used as a form of branded content thats focused on a particular product or event, or to try to attract a very specific audience.

Simple Steps to build a microsite Be clear about why and for whom you are building a microsite. Determine the reason why you want to develop a microsite. Create and buy a memorable domain name. Create engaging content. Develop an SEO strategy to promote your microsite. Сonsider the design. Launch your microsite.

How to make a free website Sign up for a website builder plan and start with a pre-built layout. Add your own images, logos, and text to build your brand. Add or remove sections to customize your web pages. Grow your business by adding ecommerce features and third party integrations.