Make a captivating microsite for B2B

An example might be a business software brand launching a microsite to promote its annual industry trade show. Microsites donʼt have to be confined to just a single landing page, they can feature any number of landing pages needed to support the features or functions of the microsite.

Yes, microsites are still widely used for targeted marketing, Promoting retail stores, outlets or services, and Improving brand awareness. They provide a focused platform to convey specific messages, increasing visibility and engagement.

A microsite is built for a specific purpose and is not a website or landing page. Microsites are small, but that doesnʼt mean theyʼre small company websites. Instead, microsites are sub-websites that focus on a campaign, product, or service rather than the entire company and its offerings.

The cost of a microsite can vary depending on the features you want to include and the level of customization you need. Generally, you can expect to pay anywhere from $5,000 to $20,000 for a simple microsite.

Microsites donʼt have many incoming links from other authority sites around the web. They donʼt have huge traffic, as they target specific buyer personas. Their link sources arenʼt diverse. Building authority takes time, and microsites usually have a small life.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyʼre used as a form of branded content thatʼs focused on a particular product or event, or to try to attract a very specific audience.

How to make a microsite. Pick a microsite template. Browse through a wide range of customizable microsite templates to fast track your design process. Customize it. Modify every element of your microsite, including titles, fonts, and individual sections. Publish and share.