Make your long-form landing page on Desktop computer with ease

Create your long-form landing page on Desktop computer and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
ChartMogul maximizes event attendance and improves design workflows with Instapage
Boost results through landing page optimization
ChartMogul maximizes event attendance and improves design workflows with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Improve alignment across your creative team sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to create your long-form landing page on desktop computer using Instapage

Creating a long-form landing page on a desktop computer using Instapage offers a powerful avenue for marketers to enhance their online presence and conversion rates. This step-by-step guide will walk you through the process, leveraging the platform’s flexible design tools and optimization features that allow non-developers to build impactful landing pages swiftly.

Step 1: Choosing the Right Template

The first step in your long-form landing page creation is selecting a template that aligns with your audience's needs. Instapage boasts over 100 conversion-focused layouts that cater to various industries, including Marketing & Advertising, Education, and Financial Services. Choose a design that resonates strongly with your target demographic in the USA, ensuring a cohesive brand message.

  1. Explore diverse templates: Instapage's library contains templates tailored for different marketing needs, like lead generation, product launches, or event promotions.
  2. Consider flexibility: Opt for a design that can adapt based on user feedback and performance analytics, optimizing for varying audiences.
  3. Check the visual appeal: Ensure the chosen template merges aesthetics and functionality to captivate visitors and guide them towards conversion.

Step 2: Customizing Your Content

Once you’ve selected a template, it's time to personalize your content. Use Instablocks to easily modify sections—for example, headers, testimonials, or calls-to-action. Focus on delivering engaging narratives that address specific pain points for industries such as Tech/SaaS or Government.

  1. Incorporate dynamic text: Using dynamic text replacement aligns your page content with the ads driving traffic to it, making the experience more relevant for users.
  2. Utilize visuals: High-quality images and videos can significantly enhance the user experience, making your long-form content more digestible.
  3. Adjust based on feedback: Leverage Instapage’s collaboration features to invite team members to review and refine the content before publishing.

Step 3: Implementing Optimization Strategies

To increase your long-form landing page’s effectiveness, employ Instapage's built-in optimization tools. Analyze heatmaps to gain insights into user behavior and conduct A/B testing to discern what variations of your page perform best.

  1. Use A/B testing: Test different headlines, images, and CTA placements to see what resonates best with your visitors.
  2. Analyze performance metrics: Regularly assess the performance dashboard provided by Instapage to track conversion rates and make data-driven adjustments.
  3. Refine continually: Optimization is an ongoing process. Use collected data to continuously enhance your page.

In conclusion, by following these steps to create your long-form landing page on a desktop computer using Instapage, you position your marketing efforts for success, fostering greater customer loyalty and driving up conversion rates.

Ready to elevate your marketing strategy? Start creating impactful long-form landing pages with Instapage today and watch your conversions soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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