Make your personalized long-form landing page for vending machine companies

What is a long-form landing page? A long-form landing page is a regular landing page that leverages length to educate visitors about the product/service and persuade them to take action. Businesses that sell products or services that cost a lot, are complicated, or require a big commitment use these landing pages.

A long-form sales page still has the same purpose as a short-form sales pageto convince someone to buybut includes much more written content. The tricky thing about long-form sales pages is that they can very easily be used incorrectly, leaving an overwhelmed and frustrated audience who will disengage and click away.

A sales page is a landing page that is created for the purpose of convincing someone to buy or convert. A long-form sales page is the same thing except this page relies on a heavy amount of written content. When used correctly, a long-form sales page can significantly impact conversions.

Landing Page Elements Headline. Consider your headline to be an elevator pitch. Supporting headline. If the headline introduces the problem your business is solving, the supporting headline introduces the solution. Benefits and features. Images. Videos. Social proof. Form. Call-to-action button.

Step #1: Define Your Campaign Goal. Step #2: Select a Landing Page Template. Step #3: Write Your Copy. Step #4: Create an Irresistible Call-To-Action. Step #5: Use Visual Content. Step #6: Include Social Proof. Step #7: Add Branding Elements. Step #8: Add Tracking.

Since short sales pages require less content and design elements, you can builder them in less time - compared to building a long-form sales page. This is a major plus for small business owners who have limited time and want to put out their simple offer quickly. Our example Airbnb page is incredibly easy to make.

In short, a sales page is a landing page but different from a homepage. A sales page and a landing page are both crafted specifically to encourage people to convert. While landing pages are virtually the same as short-form sales pages, long-form sales pages tend to be more detailed than a typical landing page.

Some landing page conversion tips are: Compelling headings. Social proof (customer testimonials). Great images. Clear explanation of the offering and how it will solve the visitors problem.