Make a captivating long-form landing page that makes news outlets shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your news outlets.

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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your long-form landing page for news outlets

Landing pages are vital for marketing success, particularly for news outlets looking to engage audiences and convert visitors. With Instapage, you can easily create tailored long-form landing pages that resonate with your audience, utilize advanced optimization techniques, and enhance customer loyalty—all without needing coding skills!

Understanding the Importance of a Long-Form Landing Page

Long-form landing pages provide an opportunity to convey in-depth stories, showcase products, or promote services. They are designed with the goal of conversion in mind, allowing users to consume more information before making a decision. This is crucial for attracting and retaining attention in competitive markets like Education or Financial Services.

  1. Comprehensive storytelling: Long-form content allows for detailed narratives that can capture the reader's attention and drive engagement.
  2. Higher SEO rankings: In-depth content often ranks better on search engines, as it provides more value and relevance for users.
  3. Increased conversions: By providing all necessary information in one place, you can guide visitors toward making a conversion decision.

Step 1: Utilize Conversion-Focused Layouts

Begin by selecting from over 100 professionally designed templates that Instapage offers. These templates are optimized for conversion, ensuring your landing page is set up for success right from the start.

Step 2: Optimize with Built-in Experimentation Tools

To ensure your long-form landing page continuously meets its goals, use Instapage's experimentation features. A/B testing your headlines, call-to-action buttons, and imagery can help you discover the ideal combination that resonates with your audience.

  1. A/B Testing: Test variations of your content to find what works best.
  2. Detailed Heatmaps: Analyze where users click and how they interact with your content.
  3. Analytics Dashboard: Track performance metrics in real-time.

Step 3: Personalize Your Landing Page Experience

Use dynamic text replacement and audience-specific metrics to create a personalized journey for each visitor to your landing page. Instapage allows you to align ads with specific landing pages, ensuring a seamless experience that drives engagement.

  1. Dynamic Text Replacement: Tailor messages based on the ad that brought users to the page.
  2. AdMaps: Connect specific ads to unique landing pages to maintain consistency.
  3. Analytics Tools: Track metrics to gauge audience-specific performance.

By following these steps, you can create effective long-form landing pages that enhance brand trust and foster customer loyalty. Remember, successful landing pages are those that understand and meet the needs of their target audience.

Start building your brand’s long-form landing page today with Instapage and see how easy it can be to drive conversions and satisfaction!

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See how to create your long-form landing page for news outlets in action

In this video, we explore long-form sales landing pages, their effectiveness, and notable examples. Targeting online business owners and marketers, the video emphasizes the psychological impact of long-form pages. These pages provide a comprehensive understanding of products or services, detailing features, benefits, and unique selling points to eliminate confusion. Additionally, they build trust and credibility by incorporating social proof such as customer reviews, testimonials, and case studies, demonstrating the product's or service's respect and reliability among users. This tutorial serves as a valuable resource for enhancing digital marketing skills and effectively engaging potential buyers.

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