Make your personalized long-form landing page for franchise companies

Deliver personalized experiences with long-form landing page that build brand trust for franchise companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your long-form landing page for franchise companies

Creating a long-form landing page for franchise companies is crucial in maximizing conversions. Instapage offers a streamlined process that enables marketers to craft optimized landing pages without needing extensive coding skills. The platform’s expansive library of over 100 conversion-focused layouts empowers users to design pages that resonate with their target audience, enhancing brand trust and loyalty.

Understanding the Importance of Long-Form Landing Pages

Long-form landing pages are essential tools for conveying detailed product information while guiding potential customers through the buyer’s journey. By using persuasive storytelling and clear calls-to-action, marketers can effectively nurture leads and boost conversions. In sectors like Tech/SaaS and Education, such pages can showcase valuable insights and case studies, positioning a brand as a thought leader.

  1. Details on offerings: Provide comprehensive information about franchise opportunities or services.
  2. Trust-building testimonials: Showcase success stories from existing franchisees to build credibility.
  3. Clear calls to action: Encourage users to take specific actions such as signing up for webinars or requesting information.

Step 1: Selecting the Right Template

Choosing the right template is the first step in creating your long-form landing page. Instapage allows users to browse a variety of customizable templates, optimized for conversion. Consider your audience's preferences and the message you wish to communicate.

Step 2: Personalizing Your Content

To effectively engage your audience, personalization is key. Utilize Instapage's dynamic text replacement to tailor content specifically for different audience segments. This approach ensures that each visitor sees a message resonating with them.

  1. Dynamic Text Replacement: Adjust page content based on the visitor's interests or behaviors.
  2. AdMaps: Align specific advertisements with corresponding landing pages to enhance relevance.
  3. Audience-Level Metrics: Track performance to refine strategies based on audience engagement.

Step 3: Optimizing Performance

After setting up your page, leverage Instapage's built-in experimentation features to optimize for performance. Conduct A/B tests to identify the most effective elements of your landing page and use heatmaps to understand user behavior.

  1. A/B Testing: Experiment with different headlines or CTAs to see what drives higher engagement.
  2. Heatmaps: Analyze where visitors click most to optimize layout and user experience.
  3. Analytics Dashboard: Regularly assess your page performance to make data-driven improvements.

In conclusion, creating a long-form landing page for franchise companies using Instapage not only simplifies the process but also significantly enhances your ability to convert leads into loyal customers.

Ready to elevate your marketing strategy with powerful long-form landing pages? Try Instapage today to start building pages that convert!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See how to create your long-form landing page for franchise companies in action

See how to create your long-form landing page for franchise companies in action

In this tutorial, Steve Finn discusses automating the franchisee or licensee recruitment process using landing pages. He explains how these pages can guide potential recruits through categorized information about the business, including financial details. The landing pages provide a visual representation of where the prospects stand in the recruitment process, emphasizing the importance of tracking their progress. The format allows them to express interest in advancing further, and the process can be automated or involve personal follow-up through calls. Overall, this automation helps streamline recruitment and enhances the experience for potential franchisees or licensees.

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