Make your long-form landing page designed for Email Marketing

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Email Marketing.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Make form page email: Your ultimate how-to guide

Creating an effective landing page for email marketing is crucial for driving conversions and maximizing the return on your marketing investments. Instapage offers a user-friendly platform that enables marketers to create high-quality landing pages quickly, using more than 100 conversion-focused layouts designed for various industries such as education, tech, and financial services. By leveraging Instapage, you can enhance customer loyalty and build trust in your brand through tailored landing page experiences.

Understanding the Essentials of Landing Pages

The essence of a successful landing page lies in its ability to engage visitors and encourage them to take action. An effective landing page should possess clear messaging and an attractive design that resonates with its target audience. Here are key elements to include in your landing page:

  1. Compelling headlines: Draw attention with catchy headlines that speak directly to your audience's needs.
  2. High-quality visuals: Use engaging images or videos that complement your offerings and build trust.
  3. Clear call-to-action (CTA): Position a strong, visible CTA that conveys a sense of urgency.

Step 1: Select a Template that Fits Your Campaign

Begin by choosing a suitable template from Instapage's expansive library. The interface is designed for simplicity, allowing you to filter templates based on your industry and marketing goals. Consider these pointers for selection:

  1. Align with your brand: Choose colors, fonts, and layouts that reflect your brand identity.
  2. Focus on conversions: Opt for templates supported by proven conversion strategies.
  3. Adapt to your audience: Utilize layouts that cater specifically to your vertical, such as education or tech.

Step 2: Customize Your Landing Page

Once you've selected a template, it's time to make it your own. Instapage allows for seamless customization, ensuring your landing page aligns with your email marketing campaign. Key aspects include:

  1. Dynamic text replacement: Adjust messaging based on user data to create personalized experiences.
  2. Real-time feedback: Use cooperation features to receive instant critiques from colleagues or partners.
  3. Mobile optimization: Ensure your design is responsive and retains its integrity across various devices.

Step 3: Optimize for Performance

Deploy the built-in optimization tools to elevate your landing page’s effectiveness. Utilize A/B testing to pinpoint what resonates best with your audience. Here’s how to optimize:

  1. Analyze heatmaps: Gain insights on user behaviors and engagement metrics.
  2. Run experiments: Test different headlines, images, or CTAs to identify high performers.
  3. Use analytics: Leverage data to continually refine and improve your landing page.

By following these steps, marketers can effectively create a landing page that not only meets the designated goals but also enhances the overall user experience and conversion rates.

Ready to create your own landing page for email marketing? Start your journey with Instapage today and experience the growth in conversions and brand trust that a well-optimized landing page can bring!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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Imagine creating a landing page, a welcome email, and your first newsletter in just seconds. By signing up, Artificial Intelligence takes care of everything for you. The process is simple: you start your campaign, fill in a prompt, and choose your preferred color scheme. In moments, you have a complete landing page, a welcoming message, and an initial newsletter ready to promote your products. It's an effortless way to streamline your marketing efforts. Don't wait any longer—sign up now to GetResponse and take advantage of this easy solution for your email marketing needs.

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