Make your tailored long-form landing page for Botanists

The following are some innovative and successful strategies to improve landing page conversion rates. State Your Case. Sell a Better Life. Lead with Action. Solve Peoples Problems Straightaway. Make Them an Offer They Cant Refuse. Offer a Discount. Reduce Friction. Mobile First. Avoid Too Much Information. Start a Conversation.

Thats not to say that all landing pages should be super short, though. If you need to share lots of in-depth content to help visitors understand the benefits of your product or service, then longer landing pages will serve you best.

post-click landing page copy is the primary element on long pages. Its the copy that takes up the most room and explains the offer in detail before asking visitors to complete a form so that there are no unanswered questions in their mind.

What to include in long-form landing pages A compelling headline. Focus on explaining how your product will help the customer. Sub-headline. Explain the punchy claim you make in the headline. Visuals (video and images). Social proof. Strong copywriting. Regular CTAs. FAQ section (if needed).

A long-form sales page still has the same purpose as a short-form sales pageto convince someone to buybut includes much more written content. The tricky thing about long-form sales pages is that they can very easily be used incorrectly, leaving an overwhelmed and frustrated audience who will disengage and click away.

Since short sales pages require less content and design elements, you can builder them in less time - compared to building a long-form sales page. This is a major plus for small business owners who have limited time and want to put out their simple offer quickly. Our example Airbnb page is incredibly easy to make.

There is no limit, as per any HTML/XHTML specification, so this is just the practical limit of the browser that youre hitting. How long a webpage can be is the same as asking how long a book can be.

Typically the goal of short form landing pages is to entice visitors to download your premium content. Short- form pages are ideal when you are offering a free resource, like a case study , eBook, email newsletter, or other low commitment action that wont cost a visitor anything but some information to take action.

Looking at the best uses of each type of landing page, we come back to the point that matters: either a very short page or a really long one can be the perfect answer, depending on what you are offering and whom youre trying to persuade.

Size doesnt matter. Conversions do. Your landing page should be as lengthy or as short as it needs to be. If it compels a user to take action, then its the perfect length.