Make your landing page with analytics and tracking: Streamline your processes

Create your landing page with analytics and tracking and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization Boost results through landing page optimization sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pages Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pages Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Landing page analytics: Your ultimate how-to guide

Seeking ways to build a landing page with analytics and tracking, but don’t have much experience or on a tight budget? Instapage is your go-to platform for creating stellar landing pages and helping you turn curious clicks into dedicated prospects or growing your email list.

Offering an intuitive interface and offering a lot of flexibility and customization, our tool gets your products or services in front of your intended audience. With Instapage, you can go live with a website swiftly without purchasing expensive materials or figuring out how to code. And here’s how.

Follow along with our step-by-step instruction to make a landing page with analytics and tracking

  1. Use your Google account or sign in directly.
  2. In your Dashboard, click Create Page > Select the page type.
  3. Click the blank type option to set up your page from the ground up or select from numerous templates if you need a starting point.
  4. Give a name to your page > click Edit Design and personalize the layout and elements using a website builder. Add catchy visuals and text.
  5. Design and add different forms for your objectives. Set up lead alerts, routing, and post-submission confirmations.
  6. Set up and run A/B testing to identify the most effective design and win more leads. Supervise user behavior with heatmaps and review crucial metrics for insights.
  7. Preview the landing page for final checks. Publish it to your desired domain or platform for user access.

Whether you own a small business, craft artwork that could benefit from more attention, or just need to promote your services, publishing a website is a tried-and-tested way to get your goods or expertise in front of your potential customers and make your brand more visible.

Don’t wait another minute. Create a landing page with analytics and tracking now. Try Instapage!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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Frequently asked questions about landing page tracking

See landingpage tracking feature in action

See landingpage tracking feature in action

In this video tutorial, Benjamin from Loves Data demonstrates how to report on landing pages using Google Analytics 4 (GA4). He mentions a new metric that enhances the accuracy of reporting landing pages compared to a previous tutorial from 2021. The session includes creating an exploration report to analyze landing pages. Before diving into the exploration report, Benjamin reviews the default pages report located under Reports, then Engagement, and Pages and Screens. This report displays website pages by Page Title and organizes them based on total Views. Users can alter the view by selecting a different dimension from a drop-down menu, such as Page Path and Query String, to better understand page metrics.

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Build landing pages that get results Build landing pages that get results Build landing pages that get results

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