Make your home page designed for Travel and Tourism

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Travel and Tourism.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your home page for travel and tourism with Instapage

Creating a high-converting home page for your travel and tourism service is essential in today’s competitive market. Instapage allows marketers to build engaging landing pages quickly and efficiently, enhancing the user experience and increasing brand trust. By utilizing over 100 customizable layouts and Instablocks, you can create a landing page that resonates with your audience and drives conversions.

Understanding the importance of a targeted home page

A well-optimized home page can significantly improve your marketing efforts, leading to better engagement and higher conversion rates. Here are key reasons why customizing your home page matters:

  1. Tailored user experiences that speak directly to your audience segment, increasing likelihood of engagement.
  2. SEO benefits through targeted keywords that boost visibility in search engines.
  3. Cost efficiency by reducing bounce rates and maximizing conversion paths.

Step 1: Plan your content

Start by outlining your content strategy. Define the key messages that will resonate with your target audience. Consider the different verticals you serve, such as Business Services, Tech/SaaS, and Marketing & Advertising.

  1. Identify pain points of travelers and how your travel services cater to those needs.
  2. Determine the call-to-action prompts that will encourage users to engage.
  3. Plan for seasonal content that aligns with travel trends and user interests.

Step 2: Utilize Instapage features for optimization

Take advantage of Instapage’s built-in experimentation features to refine your content continuously. Using A/B testing is crucial for measuring the effectiveness of different headlines and images.

  1. Conduct A/B tests to evaluate variations of landing pages based on user interaction.
  2. Use heatmaps to track user navigation and tweak your designs for improved experiences.
  3. Analyze performance data through the analytics dashboard to make informed adjustments.

Step 3: Personalize and Collaborate

Leverage the personalization capabilities of Instapage to enhance user interaction. Customize the content presented to visitors based on their preferences and previous interactions.

  1. Implement dynamic text replacement to match user queries with your content.
  2. Utilize AdMaps to ensure that specific ads lead to tailored landing pages, improving relevance.
  3. Collaborate with team members by sharing drafts and feedback to refine your final page.

By following these steps, you can effectively create a compelling landing page that not only attracts but converts visitors into loyal customers. Continuously optimize, personalize, and collaborate to maintain relevance in the travel and tourism space.

Ready to enhance your travel and tourism online presence? Start using Instapage now to create a captivating home page that elevates your brand and drives conversions!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to create your home page for travel and tourism in action

See how to create your home page for travel and tourism in action

This tutorial demonstrates how to design a homepage for a tour business using Elementor Page Builder and the Traveler theme without any coding. It starts by adding a container widget and selecting an attractive background image for the hero section. Users are instructed to set the display size to 'cover' and adjust the container's height to 1080 pixels for a full-screen effect. Next, an image widget is inserted into the container, with its positioning option set to 'Absolute' to allow free movement within the container. The tutorial emphasizes dragging the image to the center for optimal placement on the webpage, guiding viewers through a step-by-step process to create an engaging homepage.

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