Make your events calendar page optimized for Workstation

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Workstation.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your events calendar page on Instapage: A Step-by-Step Guide

Creating your events calendar page on Instapage is a strategic move for marketers looking to enhance user engagement and conversions. This flexible and easy-to-use page creation platform offers a library of over 100 conversion-focused layouts, enabling anyone, regardless of technical skill, to build effective landing pages in no time.

Step 1: Setting Up Your Instapage Account

To get started, you first need to create an account on Instapage. It takes just a few minutes, and once your account is active, you will gain access to a suite of tools designed for effective page creation. This includes drag-and-drop functionalities that allow you to build customized landing pages effortlessly.

Step 2: Choosing a Template

With your account set up, exploring the extensive library of templates is next. Select one that resonates with your event theme and audience. Each layout is not only visually appealing but optimized for conversions. Here are some choices to consider:

  1. Event Promotion Template: Includes call-to-action buttons that increase sign-ups.
  2. Webinar Registration Template: Engages users with targeted messaging.
  3. Product Launch Event Template: Aligns with brand aesthetics for maximum impact.

Step 3: Customizing Your Landing Page

Now that you’ve selected a template, it’s time to add your event details. Customize elements such as images, text, and colors to match your brand's identity. Make sure to include:

  1. Event Title and Description: Clearly articulate the importance and benefits of attending your event.
  2. Date and Time: Ensure this information is prominent and easy to find.
  3. Call-to-Action: Use buttons encouraging registration or RSVP to drive conversions.

Step 4: Optimize for Performance

Once your page is customized, use Instapage’s built-in optimization tools. Conduct A/B tests to analyze performance and tweak elements accordingly. Strongly consider:

  1. Heatmaps: Understand user interactions on your page.
  2. Analytics Dashboard: Track performance over time.
  3. Audience Segmentation: Personalize experiences to specific visitor groups.

After these steps, review your page and publish it. Instapage allows real-time edits, ensuring your page stays fresh and relevant.

Ready to attract more attendees? Start your event calendar page on Instapage today and elevate your marketing game.

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your events calendar page on workstation in action

Kori Ashton introduces a quick tutorial on creating a full events calendar in WordPress, highlighting its features including list view, month view, and day view, all available for free with the events calendar plugin. The video shows an example of a landing page for upcoming events that includes all necessary elements, demonstrating the list and month views, which allow for easy visibility and interaction with events. Users can click on events for a preview, and there's an appealing hover effect for better user experience. The tutorial explains how to set a default calendar view and the utility of the day view for days with multiple events, ensuring that event showcasing is both practical and visually appealing.

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