Make your tailored email capture page for Bid managers

Empower Bid managers with Instapage to deliver impactful email capture page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your email capture page for Bid managers with Instapage

Creating an effective email capture page for Bid managers is crucial for converting visitors into potential leads. With Instapage, marketers can quickly design landing pages that reflect brand messaging and resonate with their target audience. The platform's extensive library of over 100 customizable templates and integrated features streamline the design process and enhance user experience, ensuring higher conversion rates.

Step 1: Define Your Goals

Start by clearly defining the primary goal of your email capture page. Consider what specific information you wish to collect, such as names, email addresses, or company details. It helps to outline a value proposition for visitors, explaining what they will gain from signing up.

  1. Identify your audience
  2. Knowing who your target audience is allows you to tailor content to meet their needs better.
  3. Set measurable objectives
  4. Objectives should be specific and quantifiable to gauge the effectiveness of your email capture page.
  5. Create a strong call-to-action (CTA)
  6. A compelling CTA encourages users to take action, significantly boosting your conversion rates.

Step 2: Design Your Capture Page

The design of your email capture page is pivotal. Utilize Instapage's drag-and-drop editor to customize layouts that engage users visually.

  1. Leverage Instablocks
  2. These are customizable sections that can be reused across various pages, saving time while maintaining design consistency.
  3. Incorporate multimedia elements
  4. Visuals like images, videos, or infographics can enhance engagement and help convey your message effectively.
  5. Ensure mobile optimization
  6. With a significant amount of web traffic coming from mobile devices, it’s critical that your capture page is responsive and user-friendly across all platforms.

Step 3: Optimize for Conversions

After designing your page, optimize it for conversion. Use built-in experimentation tools to A/B test different versions of your page.

  1. Conduct A/B tests
  2. These tests allow you to assess which elements resonate better with your audience, enabling data-driven decisions.
  3. Utilize heatmaps
  4. Heatmaps track user behavior, helping you understand where visitors spend the most time and what prompts them to convert.
  5. Monitor performance metrics
  6. Regularly check analytics and modify your strategies based on what metrics show you about user engagement.

By following these steps, marketers can effectively create an email capture page that drives conversions and develops valuable leads.

Ready to build your first email capture page? Sign up for Instapage today and start transforming your lead generation strategy!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to create your email capture page for bid managers in action

See how to create your email capture page for bid managers in action

In this video tutorial, Hayden Adams explains how to create a landing page using ConvertKit. He introduces his how-to guide and the accompanying PDF. He emphasizes the importance of using an email marketing platform like ConvertKit to effectively manage spam and enhance validation compared to traditional forms. While there is a paid pricing option available, Hayden notes that users can start for free with some limitations, but they can access unlimited landing pages without cost. He demonstrates logging into ConvertKit as he prepares to set up the landing page, highlighting the platform's user-friendly interface and features.

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