Make your distinctive landing page: The future of marketing

Create your distinctive landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build a distinctive landing page in no time with Instapage

Looking to build a distinctive landing page, but don’t have much experience or you’re budget-conscious? Instapage is your go-to solution for creating stellar landing pages and helping you transform curious clicks into committed leads or expanding your subscriber list.

Offering a user-friendly interface and offering a great deal of versatility and customization, our platform gets your products or services in front of your potential audience. With Instapage, you can launch a website easily without purchasing costly materials or learning how to code. And here’s how.

Follow along with our step-by-step guide to make a distinctive landing page

  1. Use your Google account or sign in directly.
  2. In your Dashboard, click Create Page > Choose the page type.
  3. Click the blank type option to set up your page from scratch or choose from hundreds of templates if you need a starting point.
  4. Give a name to your page > click Edit Design and customize the layout and components using a website builder. Add catchy images and text.
  5. Design and add different forms for your objectives. Set up lead alerts, routing, and post-submission confirmations.
  6. Set up and run A/B testing to identify the most effective design and win more prospects. Monitor user behavior with heatmaps and review vital metrics for insights.
  7. Preview the landing page for final checks. Publish it to your preferred domain or platform for user access.

Whether you own a small business, craft pieces of art that could benefit from more attention, or just need to promote your solutions, publishing a website is a surefire way to get your goods or expertise in front of your potential customers and make your brand more visible.

Don’t wait another minute. Create a distinctive landing page now. Try Instapage!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

FAQs

See how to create your distinctive landing page in action

To create effective landing pages that convert, five key elements are essential. Unlike regular websites, a landing page is targeted for direct traffic aimed at achieving specific goals, such as sign-ups or purchases. Traffic typically comes from ads or funnels, designed to lead users to this focused page. The distinction lies in the specificity of purpose—landing pages are not for showcasing everything a brand offers; they concentrate on a singular objective, guiding visitors toward a particular action. This video tutorial will break down these elements with examples to help enhance your design skills and improve conversion rates.

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