- Home
- Functionalities
- Create your comparison website
Create Your Comparison Website
Empower your marketing efforts with Instapage's functionality to quickly build and optimize landing pages, personalize content for unique audiences, and collaborate seamlessly for increased conversions and brand trust.
Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.










How to Create Your Comparison Website with Instapage
Are you looking to create a comparison website to help your users make informed decisions? Instapage's functionality page provides you with the tools you need to build high-converting landing pages that showcase your offerings effectively.
Key Features of Instapage for Comparison Websites
- Build landing pages quickly with 500+ conversion-focused layouts and Instablocks
- Optimize pages for higher conversions using detailed heatmaps and A/B testing
- Deliver personalized experiences to unique audiences with dynamic text replacement and AdMaps
- Speed up production and collaboration with real-time editing and feedback features
Step-by-Step Guide to Getting Started with Instapage
- Step 1: Get a free Instapage account and sign up for a free 14-day trial
- Step 2: Configure your account and provide company details
- Step 3: Access your Dashboard, go to Landing Pages, and click Create Page
- Step 4: Create a landing page from scratch or choose a ready-made template
- Step 5: Use design tools to customize your page with images, fonts, and colors
- Step 6: Save your changes and click Publish to launch your page
- Step 7: Test, review, and experiment with your pages to optimize performance
Start building your comparison website today with Instapage's powerful features and easy-to-use platform. Enhance user experience, increase conversions, and grow your online presence with personalized landing pages. Sign up for Instapage now and see the difference!
Get more out of Create your comparison website
Improve your Quality Score with quick load technology for landing pages
Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
FAQs
What are the key features of Instapage for creating comparison websites?
Instapage offers a flexible page creation platform with a library of 500+ conversion-focused layouts and Instablocks, making it easy to build landing pages quickly. Additionally, the built-in experimentation features allow for page optimization through detailed heatmaps, A/B testing, and analytics. Instapage also enables personalization by dynamically delivering personalized content to different audiences and streamlining collaboration with its real-time editing and feedback features.
How can Instapage help reduce costs for creating comparison websites?
Instapage's easy-to-use platform eliminates the need for developers or coding, saving time and resources typically required for building landing pages. By providing tools for optimization and personalization, Instapage helps improve conversion rates, ultimately reducing the cost per acquisition for marketers. The collaboration features also streamline the review process, reducing the time spent on page creation.
What benefits does Instapage offer in terms of growing conversions for comparison websites?
Instapage empowers marketers to create landing pages that are optimized for higher conversions through experimentation and analytics. By understanding on-page behavior with heatmaps and conducting A/B tests, marketers can iterate and optimize their content for better results. The personalized experiences and audience-specific metrics provided by Instapage further contribute to increased conversions.
How does Instapage enhance customer trust and loyalty for comparison websites?
Instapage helps marketers deliver relevant landing page experiences that increase brand trust and customer loyalty. By providing personalized content tailored to different audience segments, marketers can create engaging and compelling experiences that resonate with their target customers. The collaboration features also facilitate real-time feedback and edits, ensuring that the final pages meet expectations and build trust with users.
What is the pricing structure for Instapage's functionality for creating comparison websites?
Instapage offers pricing plans based on the features and resources required by marketers. The plans include varying levels of customization, optimization tools, personalization features, and collaboration capabilities. Marketers can choose a plan that best suits their needs and budget, allowing for scalability as their landing page requirements evolve.
See how to create your comparison website in action
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages.
Get started

People also ask about Create your comparison website
How to create a product comparison?
How to use research to build a product comparison chart Study the products. First things first, you need to really get to know the products youʼre comparing. Find the unique selling point. What makes each product youʼre comparing different from the next? Understand your customers. Build your product comparison chart.
Do price comparison websites make money?
Advertising: Comparison shopping websites may display ads from retailers or other advertisers on their platform. These ads can target specific users based on their browsing history and search behavior. The website earns revenue each time a user clicks on an ad.
What are the disadvantages of comparison sites?
Comparison sites tend to focus entirely on price, and ignore quality. Customers often find a correlation between higher prices and better products. Some companies may charge more but provide better customer service, more flexible refund options, etc., that the price comparison site user will not be made aware of.
How do price comparison apps make money?
When a user clicks on a product link on a comparison shopping website and purchases from the retailer, the website earns a commission on the sale. Advertising: Comparison shopping websites may display ads from retailers or other advertisers on their platform.
Why arenʼt direct lines on comparison sites?
Direct Line had made a virtue of its direct-to-consumer strategy in its advertising. For example, an ad from 2011 told potential customers: Weʼre not on price comparison sites, because we prefer to deal with our customers direct.
Is it cheaper to use comparison sites?
Comparison sites make their money through commission from any insurer you buy through them. That incentivises them to give you as many options as they can, with the cheapest deals possibleso that youʼre more likely to purchase through them, rather than go elsewhere.
What are the advantages of using a price comparison website?
Price comparison offers a range of benefits, including saving money, time, and promoting transparency in the market. It allows consumers to compare prices, access exclusive deals, and make informed decisions based on both price and product quality.
How to develop a comparison website?
Research and gather information about the products or services you want to compare. This may involve contacting manufacturers or service providers to obtain data and pricing information. Organize and structure the data you have collected in a way that makes it easy for users to compare the different options.