Make an innovative coming soon page tailored to councils

Instapage enables councils to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your coming soon page for councils with Instapage

Creating a coming soon page for councils is a strategic move to generate buzz and anticipation. With Instapage, marketers can easily develop high-converting pre-launch pages that engage audiences and build a strong foundation for future outreach. Utilizing a dynamic library featuring over 100 customizable templates, landing pages can be created quickly, which is essential for organizations in sectors like business services, education, and government.

Planning Your Coming Soon Page

The first step in creating an effective coming soon page is careful planning. Consider what information will be most valuable to your intended audience. Identify your goals: Is the focus on increasing email sign-ups, building social media followings, or simply informing visitors about the upcoming launch? Use Instapage’s robust analytics tools to gauge interest and optimize your messaging accordingly. Here are key actions to take during planning:

  1. Define your target audience — Understanding who your page will resonate with helps tailor the content more effectively.
  2. Set measurable goals — Determine key performance indicators (KPIs) to track the effectiveness of your coming soon page.
  3. Select essential elements — Choose the right visuals and messages that reflect your council’s brand identity.

Designing the Layout

Once your plan is set, the next step is designing the layout of your coming soon page. Instapage makes this incredibly user-friendly with its drag-and-drop functionality. Focus on creating a minimalist design that captures attention without overwhelming visitors. Important elements to consider include:

  1. Hero Image or Video — Use high-quality visuals that convey your council’s message.
  2. Brief Description — Clearly articulate what is launching and why it matters, creating a narrative that resonates.
  3. Sign-Up Form — Optimize your form for conversions by limiting fields and making it easy to engage.

Optimizing for Engagement

With your page designed, optimization is crucial to increase engagement before your launch. Utilize Instapage's A/B testing features to experiment with different headlines or images. Analyzing your audience’s behavior through heatmaps can provide insights on which elements attract the most attention. Key aspects to address include:

  1. Implement A/B Testing — Test headlines, images, and CTAs to determine what performs best.
  2. Utilize Dynamic Text Replacement — Personalize the experience for visitors based on their location or other data.
  3. Monitor Performance Metrics — Use Instapage’s analytics dashboard to track user interactions and refine your strategy.

An engaging coming soon page sets the stage for the successful launch of your council’s initiatives. By leveraging Instapage’s capabilities, you can create a professional and impactful pre-launch experience that aligns with your marketing goals.

Ready to get started on crafting your coming soon page? Instapage is here to simplify the process and enhance your marketing impact.

Sign up today and leverage our powerful tools to build anticipation and trust even before your launch.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to create your coming soon page for councils in action

See how to create your coming soon page for councils in action

When building a new WordPress website, the default front end appearance may not be appealing to visitors. To address this, you can set up a 'coming soon' page which will be shown to normal visitors, allowing you to continue developing your site behind the scenes. This setup ensures that while visitors see the 'coming soon' page, you and other admins can access the full site in both front end and back end. In this tutorial, we will explore two methods to create a 'coming soon' page for your WordPress site: first, using a code snippet, and second, utilizing a WordPress plugin. Stay tuned as I, Anit Sharma, guide you through the process on the Brainstorm 4 YouTube channel, the makers of the Asttr theme.

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