Make a captivating click-through page that makes paper mills shine

Another option is to create your landing page as a stand-alone website or microsite. Here, all the different sections will lead to a clear call to action. For example, the following image shows a landing page with three different tabs but a single call to action.

In online marketing, a landing page, sometimes known as a lead capture page, single property page, static page, squeeze page or a destination page, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online

Number of pages Not to be too obvious, but a landing page is a single destination while a website houses more than one place a site visitor can go. On a sliding scale, landing pages fall on one side of the spectrum and websites on the other, with microsites landing somewhere in between.

Step #1: Define Your Campaign Goal. Step #2: Select a Landing Page Template. Step #3: Write Your Copy. Step #4: Create an Irresistible Call-To-Action. Step #5: Use Visual Content. Step #6: Include Social Proof. Step #7: Add Branding Elements. Step #8: Add Tracking.

Focus is why landing pages are so effective for marketing. As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

What is a click-through landing page? A click-through page is a landing page that features a clear and compelling call-to-action (CTA) that takes visitors to another page (i.e. clicks through) once clicked on. Click-through landing pages dont ask for lead information via a form (like a lead capture page does).

Is it possible to build a landing page without a website? Yes! You can build a landing page with ConvertKit or other builders and host it with them. Landing page builders like ConvertKit provide a shareable link to showcase your page to your audience and potential customers.

It depends on your business goals. For example, a landing page can be beneficial if youre focused on generating leads and conversions. However, for some businesses, a website on its own, including service pages, may be enough.