Make a captivating click-through page that makes historic landmarks shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your historic landmarks.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Boost results through landing page optimization
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Improve alignment across your creative team sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your click-through page for historic landmarks using Instapage

Developing a click-through page for historic landmarks is essential for engaging audiences and increasing conversion rates. Instapage offers marketers a powerful landing page creation platform to build user-friendly pages that resonate with specific audience segments. By leveraging customizable layouts, marketers can craft visually appealing pages that not only showcase landmarks but also enhance visitor engagement.

Understanding the Benefits of Instapage for Historic Landmarks

Instapage stands out with its unique value propositions tailored to meet the specific needs of marketers in various sectors including business services, tech, and education. One key benefit is the platform's ease of use, allowing marketers to create exceptional landing pages without any coding knowledge. This frictionless process accelerates time-to-launch and maximizes campaign effectiveness.

  1. Flexible templates: Instapage offers over 100 customizable templates designed to boost conversions.
  2. Built-in optimization tools: Experiment with A/B testing and heatmaps to refine your page's performance.
  3. Dynamic content delivery: Tailor messages dynamically based on audience data, enhancing relevance and personalization.

Step 1: Define Your Target Audience

The effectiveness of your click-through page hinges on a clear understanding of who your audience is. Identify your target demographics—consider variations within business services, education, and government sectors. Utilize analytics tools to gather insights on user behavior which can inform your design and content decisions.

Step 2: Select an Appropriate Template

Instapage's template library is a treasure trove for marketers. When selecting a template for your historic landmarks page, consider:

  1. Visual appeal: Choose layouts that highlight stunning images of landmarks to attract visitors' attention.
  2. Conversion-focused structure: Opt for templates that guide users toward specific calls to action, such as booking a tour or downloading a guide.
  3. Mobile responsiveness: Ensure that the selected template functions well on mobile devices, as many users will access it on smartphones.

Step 3: Optimize and Personalize Your Content

Once your template is in place, it's time to tailor your content. Personalization is key to driving conversions. Focus on creating engaging narratives about each landmark, including historical context and unique features. Use dynamic text replacement to cater content based on user segments.

  1. Leverage storytelling: Share compelling stories that connect visitors emotionally to the landmark.
  2. Include strong calls to action: Guide users on what steps to take after learning about the landmark.
  3. Incorporate visuals: Use high-quality images and videos to make the content more captivating.

By following these steps, marketers can effectively utilize Instapage to create a compelling click-through page for historic landmarks, driving both engagement and conversions. Remember, the key is to continuously optimize and test various elements to find the perfect blend that resonates with your audience.

Ready to get started? Sign up for Instapage today and transform your landing pages into conversion powerhouses!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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FAQs

See how to create your click-through page for historic landmarks in action

See how to create your click-through page for historic landmarks in action

The National Historic Landmark (NHL) program was established in 1935 under the Historic Sites Act, aiming to recognize properties significant to the nation as a whole. The nomination process can involve theme studies, such as those focused on racial desegregation or civil rights architecture. These nominations are prepared, reviewed by the National Parks System Advisory Board, and must be recommended to the Secretary of the Interior, who has the sole authority to designate a National Historic Landmark. In contrast, the National Register of Historic Places (NRHP) operates on a bottoms-up approach, allowing anyone to prepare a nomination for any property, which is then evaluated by the State Historic Preservation Office before reaching the National Park Service for final consideration.

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