Make your categories page optimized for Ultrabook

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Ultrabook.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Creating High-Converting Landing Pages on Instapage

Landing pages are crucial for capturing leads and driving conversions. With Instapage’s flexible platform, marketers in sectors like marketing and advertising, tech, and financial services can create effective landing pages that reduce costs and grow conversions without needing coding skills. This guide provides a step-by-step approach to creating landing pages that resonate with your audience while increasing brand trust and customer loyalty.

Understanding Your Audience

Before you start creating your landing page, defining your target audience is essential. Knowing their preferences enables you to tailor content that meets their needs. Here are some strategies to understand your audience better:

  1. Conduct surveys and interviews to gather insights directly from your audience.
  2. Analyze website analytics to identify user demographics and behavior patterns.
  3. Utilize social media listening tools to comprehend the conversations and trends relevant to your audience.

Using Templates and Instablocks

Once you know who you are targeting, utilize Instapage’s library of 100+ conversion-focused layouts and Instablocks to expedite your page creation process. Customizing pre-designed templates helps maintain brand consistency and ensures your pages remain visually appealing.

  1. Select a template that aligns with your campaign goals and desired user actions.
  2. Customize Instablocks without coding to add various elements like forms, images, and CTA buttons.
  3. Ensure mobile responsiveness to cater to all device users.

Optimization Through A/B Testing

To maximize your landing page's performance, implement built-in experimentation features to conduct A/B tests. This allows you to determine which variations of your page perform better with your audience.

  1. Set specific goals for your tests, such as higher click-through rates on buttons.
  2. Experiment with different headlines, images, or CTA placements to see what resonates.
  3. Analyze the heatmaps for behavior insights and optimize based on user interactions.

The continuous iteration based on data will significantly enhance your landing page performance, boosting conversion rates.

In conclusion, creating effective landing pages with Instapage not only streamlines your marketing efforts but also fosters customer relationships through tailored experiences.

Start your journey with Instapage today, and unlock the potential of high-converting landing pages tailored to your marketing strategy.

Get more out of Create your categories page on Ultrabook

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your categories page on ultrabook in action

See how to create your categories page on ultrabook in action

In this tutorial, it is emphasized that while using the new theme builder, understanding the difference between posts and pages is crucial. A category page is an archive, not a standalone page, which is a key point that can save significant time and effort. Users can add new elements and customize their archives as desired. The tutorial encourages freedom in design choices for headers and other elements. However, it also stresses the importance of using specific elements within the theme builder. The speaker hints at a more complex process and mentions needing to understand how things operate within the structure of the theme, especially for those using the Jupiter theme.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Create your categories page on Ultrabook