Make your black friday page designed for Video Games

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Video Games.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your Black Friday page for Video Games with Instapage

Creating an effective Black Friday page for video games is crucial for maximizing your sales during this peak shopping season. By utilizing Instapage's robust landing page features, marketers can craft visually appealing and high-converting landing pages that resonate with customers. This step-by-step guide will walk you through the process of designing a compelling Black Friday landing page while optimizing for conversions and targeting your specific audience.

Step 1: Choose the right layout for your landing page

The first step to creating your Black Friday page for video games is selecting an appropriate layout that showcases your offerings effectively. Instapage provides a library of over 100 conversion-focused layouts designed specifically for the gaming industry. Here’s how to select the best one:

  1. Select a layout that highlights your featured games, ensuring images are vibrant and appealing.
  2. Make sure the chosen layout includes sections for customer testimonials and reviews to build trust.
  3. Opt for a design that supports easy navigation for users to find discounts and offers quickly.

Step 2: Customize for your target audience

Once you’ve chosen a layout, the next step is customization. Tailoring your content to resonate with your audience is critical. Consider the following:

  1. Implement dynamic text replacement to address different audience segments, enhancing relevance.
  2. Align ads directly with landing pages using AdMaps to improve ad performance.
  3. Use data tools to track audience metrics and refine your messages accordingly.

Step 3: Optimize your landing page for conversions

With your customized content in place, focus on optimization strategies to enhance your landing page’s performance. Employ the following tactics:

  1. Utilize A/B testing to determine which elements of your landing page yield the best results.
  2. Incorporate heatmaps to identify user behavior and adjust layouts as necessary.
  3. Regularly analyze your analytics dashboard to fine-tune your strategies based on real-time data.

By carefully following these steps, your Black Friday page for video games will attract enthusiasts eager to find the best deals. Instapage’s features ensure that your page is not only visually compelling but also optimized for performance.

Ready to start creating your Black Friday page for video games? Instapage offers an easy-to-use platform that empowers marketers to drive sales effectively during major shopping events. Get started today and watch your conversions grow!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your black friday page for video games in action

See how to create your black friday page for video games in action

In today's video tutorial, the speaker introduces a proven strategy for Black Friday and Cyber Monday (BFCM), emphasizing its effectiveness over four consecutive years. This strategy has yielded exceptional results for clients, and the speaker previously presented it at Jeremy Haynes' Q4 Mastermind event in Miami in 2022, attended by successful businesses ranging from hundreds of thousands to millions in monthly revenue. The speaker plans to showcase a revised version of the original slideshow tailored for 2023, detailing the step-by-step approach to leveraging BFCM. Reflecting on their first BFCM experience in 2019, the speaker recalls a successful promotion that involved a simple 20% discount implemented just days before the event, highlighting the importance of timely preparation.

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