Make your tailored black friday page for Resource managers

Empower Resource managers with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your Black Friday page for resource managers with Instapage

Creating an effective Black Friday page tailored for resource managers is crucial to optimize your marketing campaigns, enhance brand loyalty, and ultimately increase conversions. Instapage provides a user-friendly platform that allows marketers to design landing pages quickly, offering a library of over 100 customizable templates that cater specifically to the demands of different industries, including business services, education, and technology.

Understanding the Importance of a Black Friday Landing Page

A dedicated landing page for Black Friday can significantly impact your marketing strategy. These pages not only catch the eye of potential customers but also streamline the path to conversion by focusing on specific offers that resonate with your target audience. Here’s why a well-optimized landing page matters:

  1. Increased Engagement: A focused landing page with relevant offers grabs the attention of visitors and encourages them to stay longer.
  2. Higher Conversion Rates: Tailored messaging and a clear call-to-action lead to improved conversion rates than generic homepage links.
  3. Brand Trust Enhancement: A professional landing page design boosts credibility and builds stronger customer trust.

Step 1: Designing Your Black Friday Landing Page

Start by utilizing Instapage's intuitive drag-and-drop editor to create a visually appealing Black Friday page. Consider these essential design elements:

  1. Clear Headline: Your headline should convey your main offer swiftly to grab attention.
  2. Compelling Visuals: Use high-quality images or videos related to your offers to make the page attractive.
  3. Strong Call-to-Action: Ensure your CTA is prominent, urging visitors to take action immediately.

Step 2: Optimizing for Higher Conversions

After your landing page design is in place, leverage Instapage’s built-in optimization tools to drive conversions. Key optimization features include:

  1. A/B Testing: Experiment with different headlines, visuals, and CTAs to determine what resonates best with your audience.
  2. Heatmaps: Use analytics to track interactions on your page, understanding where users click and scroll.
  3. Audience Data Tools: Tailor your content to different segments of your audience based on performance metrics.

Step 3: Personalizing the User Experience

Utilize dynamic text replacement and AdMaps to customize your landing page in real-time. This allows you to deliver a unique experience tailored to specific audience segments, which can significantly increase engagement and conversions.

In conclusion, a well-crafted Black Friday page fosters higher customer engagement and boosts conversion rates, making it essential for any resource manager's marketing strategy.

Ready to maximize your Black Friday sales? Start crafting your personalized landing page with Instapage today for exceptional conversion results!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your black friday page for resource managers in action

See how to create your black friday page for resource managers in action

To set up Black Friday and Cyber Monday deals, plan at least a week in advance. In Seller Central, navigate to Advertising, then Prime Exclusive Discounts, and click 'Create Discount'. Name your discount and select options for either Black Friday, Cyber Monday, or both; checking both will automatically set the correct dates. This year, discounts will run from Black Friday through Cyber Monday. If you prefer distinct discounts for each day, create separate ones. After saving, add products using the available options: input details directly or upload a file. Download the template, fill in the SKU, and specify the discount type, whether it's a percentage off, dollar amount off, or fixed price.

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